SaaS Marketing, Metrics for Managers and Founders


Comprehensive Course on Software as a Service(SaaS) Metrics: ARR, Churn, Retention, LTV, CAC, Unit Economics

What you will learn

Difference between IAAS PAAS SAAS

SAAS Marketing Metrics

SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension

SAAS Pricing Models, Strategies, and Examples

Freemium SAAS Strategy and Companies

Pay as You go SAAS business Model – Amazon AWS and Microsoft Azure

SAAS Affiliate Business Model and Programs

SAAS Tiered pricing? | Benefits and Best Practices

Startup SAAS Lead Generation

how to build a Software as a Service app

SAAS in Cloud Computing with example

Benefits of Saas (Software as a Service)

Types of SAAS Product and Companies

Calculate Customer Lifetime Value in SaaS

SaaS project management software

Customer Acquisition Cost in Software as a Service

Gross Margin and Contribution Margin in Software as a Service

Monthly reoccurring revenue in Software as a Service

Description

Building a Software as a Service (SAAS) company is always hard.

So this course will make it easy for you.

This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI’s Growth Retention, ARR that a founder and a product manager should track.

By the end of this course, you will have a good understanding of

Module 1 SAAS Basics

  1. What is SaaS (Software as a Service)?
  2. History of SaaS
  3. Why SaaS Future is exciting
  4. What are the Benefits of SaaS?
  5. Difference between IaaS PaaS SaaS
  6. SaaS Use Case for E-commerce
  7. Building Headless e-commerce with SaaS
  8. Various Categories of Startup
  9. Types of SaaS Products and Companies
  10. Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation

  1. SAAS Essentials
  2. Software as a Service Business Model Introduction
  3. SAAS Business model innovation
  4. Customer Segmentation in SAAS
  5. Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model

  1. Types of SAAS business model
  2. SAAS Subscription Model Example
  3. SAAS Pricing Models, Strategies, and Examples
  4. Pay as You go business Model – Amazon AWS and Microsoft Azure
  5. What is Tiered Pricing? | Benefits and Best Practices
  6. Pay Per User Pricing – Click up and Jira
  7. Freemium SAAS Strategy and Companies
  8. SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics

  1. SaaS Growth Introduction
  2. Unique visitors and Signups for SaaS
  3. B2B SaaS Leads
  4. Customer Acquisition Cost (CAC)
  5. Monthly reoccurring revenue
  6. Retention Rate and Cohorts in SaaS
  7. SaaS Churn
  8. Customer Lifetime Value in SaaS
  9. Unit Economics in SaaS
  10. Net dollar Retention in SaaS
  11. Gross Margin and Contribution Margin
  12. Market Size TAM, SAM, and SOM

Module 5 Shopify SaaS Case Study

  1. Shopify vs Amazon Business model
  2. Shopify Drop-shipping business model
  3. Shopify Flywheel and Growth loop
  4. Shopify Revenue channels
  5. Why it’s hard to replace Shopify
  6. Shopify Vs Magento Vs Woo-commerce
  7. Shopify Growth Wheel
  8. FAANG T-Algorithm Framework
  9. T-algorithm framework for Shopify

English

Language

Content

SAAS Basics

What is SaaS (Software as a Service) ?

History of SaaS

Why SaaS Future is exciting

What are the Benefits of SaaS?

Difference between IaaS PaaS SaaS

SaaS Use Case for E-commerce

Building Headless e-commerce with SaaS

Various Categories of Startup

Types of SaaS Products and Companies

Why SaaS is so Exciting for Investors

SAAS Business model Introduction

SaaS Essentials

Software as a Service (SaaS) Business Model Introduction

SaaS Business model innovation

Customer Segmentation in SaaS

Targeting Enterprises as a SaaS Start-up

SAAS Business Model

Types of SaaS business model

SaaS Subscription Model Example

SaaS Pricing Models, Strategies, and Examples

Pay as You go business Model-Cloud computing SAAS Amazon AWS

What is Tiered pricing? | Benefits and Best Practices

Pay Per User Pricing – Click up and Jira

Freemium SaaS Strategy and Companies

SaaS Affiliate Business Model and Programs

SAAS Marketing and Growth Metrics

SaaS Growth Introduction

Unique visitors and Signups for SaaS

B2B SaaS Leads

Customer Acquisition Cost (CAC)

Monthly reoccurring revenue

Retention Rate and Cohorts in SaaS

SaaS Churn

Customer Lifetime Value in SaaS

Unit Economics in SaaS

Net dollar Retention in SaaS

Shopify SaaS Case Study

Shopify vs Amazon Business model

Shopify Drop-shipping business model

Shopify Flywheel and Growth loop

Shopify Revenue channels

Why it’s hard to replace shopify

Shopify Vs Magento Vs Woo-commerce

Shopify Growth Wheel

FAANG T-Algorithm Framework

T-algorithm framework for Shopify




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