Business Writing – Get Results – No Stress

Techniques to gain attention, build interest and get action from your business writing

What you will learn

Plan the writing of the major types of written business communication

Be clear about why you are writing and the intended action or outcome

Write to meet the needs of the reader

Craft stand-out headlines which draw immediate attention

Focus on the 3 main logical and emotional drivers in a business case

Mirror the reader’s language to maximise understanding

Appreciate the value of tools such as SPIN and SWOT in the planning stage

Use the AIDA model to gain attention, build interest and desire and get action

Write in Plain Language using the KISS model – keep it short and simple

Guide the eye through a message using white space, bold and indents

Research key words which will be found by search engines

Structure business proposals which sell on features and not just price

Build your reputation by producing clear and concise reports

Use executive summaries to begin complex documents

Make your presentations memorable and easy to follow

Deliver and receive feedback to improve without any offence

Eliminate the most common errors of grammar, spelling and punctuation

Get your point across first time every time

Eliminate stress by following simple rules


Situation – you are required to write in business and to make your point effectively.
Problem – you are not as effective as you should be or you get stressed doing it.
Need – this course to learn and apply the basic guidelines of effective writing.            

Learn to Plan and Scan so that the reader’s eye follows your message across the page.
Remember that we skim documents up to 9 times for key words before we read them.

  • Distil your message to its essence in 12 words to prove you know your subject.
  • Use the AIDA model to win Attention, build Interest and Desire to generate Action.
  • Use the KISS rule to Keep It Short and Simple.
  • Focus on the top 3 logical and emotional arguments in your writing.
  • Discover tools to make sure you use Plain Language.
  • Imagine you are writing for a reading age of 14 years.
  • Get onto the reader’s wavelength by mirroring the metaphors they use.
  • Write powerful headlines and subject lines to make your point fast.
  • Break your words up with white space, indents and bold to make it easier to follow

Using real life scenarios learn to write better:

direct mail
blog posts
press releases
business proposals
memos and much more

Learn how to discover the keywords at the “sweet spot” which will help your writing to get found online. Write using keywords without your message sounding distorted.

In one way or another you will only ever be wrting about:

where we are – current circumstances
where we could go – our options
how to get there – the plan of action

If you keep to the plot of the story and remember why you are writing and who you are writing for, then what you are going to write will fall into place.

Eliminate the worst errors of grammar, spelling and punctuation with our list of the Top 20 most common problems.

We reveal the magic words which will help you to give and receive critical feedback on your writing without giving or taking any offence.

The course will help anybody who is required to write in their business role to communicate effectively. If you need to be more effective or find that you get stressed and confused then this course will teach you the basic techniques on which you can rely.

The course is mostly video which has been designed to help you recall simple tools like:

Plan and Scan
                                    SPIN and others.

By making these tools easy to recall and by looking at before and after examples you will quickly be able to write in business and will greatly improve your personal reputation.

We are always available to answer your questions.

Includes relevant Mind Maps throughout and an hour of free coaching for those who complete the course if requested.



Summary Overview and Objectives

Overview and Objectives
Content and Teaching Method
Outline of the Guidelines

General Principles of Business Writing

The Basics – Plan Everything
Scan Everything
Metaphor to get onto the reader’s wavelength

Scenario 1 – Writing a Direct Mail Letter – demonstrating the guidelines

Applying the guidelines to a Direct Mail Letter
Scenario 1 – Why are we writing and who are we writing for?
Scenario 1 – What are we going to write to be effective?
Scenario 1 – How, Where and When?
Comparing the Good and Bad Direct Mail Letters

Plain Language

Plain Language and how to check you are writing it.

Scenario 2 – Writing Emails

Scenario 2 – Writing an email to win support from all Board Members
Scenario 2 Constructing an email using the guidelines
Further observations on email

Applying the guidelines to a full range of business documents

Formal Letters
Business Proposals

Grammar, Spelling and Punctuation

Keeping it sensible
Top 20 Tips to cover the most comon errors

Writing for the Web

The Importance of Keywords
Press Releases
Web Pages and Blog Posts

Giving and Receiving Feedback

Something that would work better for me is…..

Summary as a Metaphor

Summary – Business Writing is like being a Guide
Business Writing – Get Results – No Stress

Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.

Powered By
100% Free SEO Tools - Tool Kits PRO

Check Today's 30+ Free Courses on Telegram!