Marketing Cloud Email Specialist Study Guide & Sample Tests

A walk-through study guide to getting your Email Specialist certification

What you will learn

Marketing Cloud


Email Studio

Automation Studio

Journey Builder

Email Best Practices


This course comes with a downloadable study guide template that you may fill alongside or simply watch the video explanations that will break down each category of the Salesforce Email Specialist certification. Every category comes with real life use cases that will boost your confidence as a Marketing Email Specialist and increase your knowledge on the capabilities of Marketing Cloud tools such as Content Builder, Email Studio, Automation Studio and Journey Builder.



Intro – How to Study for this Exam

Exam Objectives and Studying Strategy

Email Best Practices and Design

Intro to Email Best Practices
CAN-SPAM Act and Deliverability
Elements of an Effective Email

Content Creation

Create Content with Content Builder

Managing Data

Subscriber & Data Management Breakdown

Marketing Automation and Tracking/Reporting

Automation Studio
Journey Builder
Tracking and Reporting

Test Your knowledge

Email Specialist Sample Questions

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