TikTok Ads 2023 | TikTok Advertising by a Fortune 100 MBA

Learn how to launch effective TikTok Ads & TikTok Marketing from a former PlayStation Brand Manager & Kellogg MBA

What you will learn

TikTok Advertising

TikTok Marketing

TikTok Ads

Tik Tok Marketing


Learn how to build effective TikTok ads & TikTok advertising campaigns from scratch in 2022. Get pro tips from a 12-year social media advertising veteran with an MBA from Philip Kotler’s Kellogg School of Management, the #1 business school for marketing. Your instructor was a VP of Marketing for a Google accelerator startup and a Global Product Marketing & Brand Manager for Sony PlayStation. He taught college-level digital marketing and taught social media advertising for the Direct Marketing Association.

  • Choosing the right TikTok advertising objectives
  • Seeing what TikTok ads are performing very well in your industry (so you can copy them!)
  • TikTok targeting options and how to choose among them
  • Making & delivering high-performing TikTok ads
  • Data-driven best practices for video advertising (e.g., determining how long your video needs to be to maximize impact)
  • Key advertising mistakes to avoid
  • Optimal budget allocation for various TikTok advertising objectives
  • Lead generation in TikTok
  • App installsTikTok ads
  • Traffic TikTok ads
  • Video views TikTok ads
  • Conversions TikTok ads
  • Analysis & marketing automation for TikTok ads to optimize results
  • Reporting on advertising performance
  • Assets

This TikTok advertising course covers ads for both business-to-consumer and business-to-business marketing. This course is also relevant for startups as well as large, established companies. I’ll walk you through how to adjust the advertising based on your company size and whether you’re marketing to consumers or businesses.

  • TikTok Marketing (Tik Tok Marketing)
  • TikTok Ads (TikTok Advertising)


TikTok Ads Objectives

Advertising Objectives 1
Objectives 1
Advertising Objectives 2
Objectives 2
Advertising Objectives 3
Objectives 3
Advertising Objectives 4
TikTok Split Testing Tutorial
Advertising Objectives 4

Targeting – TikTok Ads

Targeting 1
Targeting 1
Targeting 2
Targeting 3
Targeting 4
Targeting 2, 3 & 4

Creative & Delivery – TikTok Ads

Creative & Delivery 1
Creative & Delivery 1
Creative & Delivery 2
Creative & Delivery 2
Creative & Delivery 3
Creative & Delivery 3

Ad Types, Analysis, & Marketing Automation Macros

Lead Generation Ads
Tutorial: Create a Lead Generation Ad
Lead Generation Ads
Other Ad Types, Analysis & Macros
Other ad types, analysis & macros
Analysis & Macros Continued
Analysis & Macros Continued Again
View Data Tutorial

Assets – TikTok Ads

TikTok Assets
Video Editor Tutorial
Instant Pages Tutorial
Trend Discovery & Top Ads Tutorial

Video Advertising Best Practices

Video Ad Best Practices 1
Video Ad Best Practices 1
Video Ad Best Practices 2
Video Ad Best Practices 3
Video Ad Best Practices 3
Video Ad Best Practices

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