The Right Methodology To Convert Any Idea Into a Successful



Through step-by-step guidance, together we will bring your business idea to life with the help of proven methodology

What you will learn

Learn the characteristics of the entrepreneurial mindset

Create the first iteration of your product or service

Test your product or service with potential customers during the course

Uncover startup myths and how to avoid the most common pitfalls

Examine the fundamentals of the Lean Startup methodology

Apply the Build-Measure-Learn process to your own startup idea

Pursue customer-centered discovery and validation

Bring your product to market

Description

Turning your business idea into a company can feel intimidating and getting started may be overwhelming. This practical, hands-on entrepreneurship course is taught by a founder of multiple successful business startups and provides step-by-step guidance to go from concept to product-market fit and beyond. In one comprehensive, fast-paced startup course, you will gain tools and strategies employed to build some of the world’s most successful business owners.

We’ll start off by helping you learn entrepreneurship by building an entrepreneurial mindset to establish a foundation to thrive as a business owner and discover proven methodologies to identify problems as business opportunities. From there you will learn how to validate your new product or service by interviewing potential customers and testing an early version of your solution known as a Minimum Viable Product, or ‘MVP’. Once your product or service is in the hands of customers, you will learn how to measure its strengths and weaknesses to guide changes based on data and ultimately scale to a wider audience.


By leveraging the Lean Startup methodology, you will dramatically improve your odds of success by saving time, money, and resources while helping your idea go to market through customer feedback. What’s more, you’ll flip your assumptions on their head: Rather than writing a lengthy business plan, building a product, and then trying to find customers, the Lean Startup approach will help you position your concept as a hypothesis which you’ll learn how to validate and test on real customers. By the end of the course, you will have completed a comprehensive roadmap for your business’ launch. From there, the sky’s the limit!

English
language

Content

Introduction to the Course

Introduction to the Course

WEEK 1

The Entrepreneurial Mindset
Ideation
Startup Myths
Week One Review
WEEK 1 Quiz

WEEK 2

The Lean Startup
Build, Measure, Learn
Case Study Skillpop
The Lean Canvas
Unique Value Proposition
Structural Advantages
Relational Advantages
Case Study AirBnB
Customer Discovery
Conducting Interviews
Week Two Conclusion
WEEK 2 Quiz

WEEK 3

Informing Your MVP
What is an MVP
Assumptions and Expectations
MVP Formats
Testing with Early Adopters
Key Metrics
MVP Validation
Week Three Conclusion

WEEK 4

Finishing the Lean Canvas
Case Study Subscription Models
Choosing a Revenue Stream
Costs
Practicing Cost Calculations
Distribution Channels
Launch
Marketing
Week Four Wrap-Up
WEEK 4 Quiz

Course Wrap-Up

Go Forth! ( Wrap up)

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