Real-world tips and tricks from a seasoned business owner
What you will learn
Learn how to get started in your own business
Pros and cons of different legal business entities
Strategies to be a financial success
Best ways to attract and keep clients (Marketing 101)
Make your business recession-proof
Determine the best time to sell/leave your business
Strategies for selling your business
Description
Have you ever wanted to break out of corporate life and be your own boss? Many people have this dream, and it might be time for you to take the leap. This course starts by introducing you to the advantages and disadvantages of owning your own business. You then take a little self-assessment to ensure you are ready to start on this new venture. You then learn the basics of what should go into a business plan, how to manage your time wisely, and how to balance work and personal life.
Next, you learn the different legal business entities you can open. The advantages and disadvantages of the most common ones are explored to help you make an informed decision. Some helpful advice is then given on how to always act like a business, contracts you need to have in place, and hiring employees and contractors.
Next you are given checklists on the cost of doing business and the insurance you might need to carry for your industry. Suggestions on banking, accounting, and taxes are presented to get you started on managing your money correctly. The concept of “Pay Yourself First” is introduced to ensure you succeed financially. Finally, some real-world pointers on how to set your prices are given.
Marketing is one of the hardest things for new business owners to grasp. Paul presents techniques that have worked for him since 1991. He covers how to attract clients, what hard-copy you need, how to work with social media, videos, blog posts, newsletters, press releases and publicity.
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No one likes to think about potential downturns in business, but it is necessary you do. In the last 35 years, Paul has not only survived, but thrived in all economies. He shares with you his hard-earned knowledge on how to keep busy and ensure you also survive the down times.
When you start a business, it is not the time to think about how you wish to exit that business. However, there is some advance planning that you should do to ensure that when the time is right, you are ready. Learn how Paul prepared for and executed his exit from his business.
Join Paul D. Sheriff, a successful entrepreneur, teacher, author, speaker, and business owner as he guides you on how you can join the ranks of successful business owners.
