Copywriting to Get 100s of New B2B Customers with Copywriter Skills, Content Writing, Content Strategy, Content Creation
☑ B2B Copywriting
☑ B2B Content Strategy
☑ B2B Content Marketing
☑ B2B Marketing
☑ Copywriting
☑ Copy Writing
☑ Content Writing
☑ Lead Generation
Learn how to get more customers in this groundbreaking, definitive course on B2B copywriting and content marketing.
Master the art & science of copywriting to push people down your funnel to become active, paying customers, instead of just “leads.” Generate pipeline revenue and serious financial results instead of inflating vanity metrics, such as captured “emails” that never convert into paying customers. This is the ultimate course on B2B copywriting and content marketing!
Learn how to…
- Develop a full-funnel B2B content marketing & copywriting plan
- Write copy that changes people’s minds and gets them to buy your product
- Nurture leads so they actually become paying customers
- Write proven and effective ads for LinkedIn and other copywriting channels
- Write persuasive headlines that persuade people to do what you want
- Acquire new customers
- Avoid common B2B content marketing & copywriting mistakes
- Mimic successful, proven ads for lead generation and nurturing
I will reveal…
- My SPF framework for high-level copywriting
- How to apply persuasive marketing psychological principles
- Map copy to stages of awareness and funnel progression
This course is for business-to-business copywriting contractors, marketing managers, entrepreneurs, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500. This does NOT, however, apply to people looking for a course on search-engine optimization (SEO).
I’ll show you examples of…
- Lead generation ads and copywriting
- Lead nurturing ads and copywriting
- Copywriting case studies
- Email copywriting
- Copywriting to generate meetings for the sales team
Let’s get copywriting!
English
Language
SPF Framework for B2B Copywriting
Introduction
Chatbot example continued
Stages
OPTIONAL: building a funnel campaign in LinkedIn
Psychology 1 – Reactance Copywriting
Reactance
Psychology 2 – Endowment Copywriting
Task: Endowment Copywriting
Endowment Copywriting
Psychology 3 – Distance Copywriting
Psychology 4 – Uncertainty Copywriting
Psychology 5 – Corroborating Evidence Copywriting
Funnel 1
Funnel
Funnel 2
SPF Workbook
B2B Copywriting Mistakes
Mistakes 1
Mistakes 2
B2B Copywriting Mistakes
Case Studies
Cases
PAS
Case Studies 2
Writing Case Studies
Miscellaneous Tips
Tips
Total cost of ownership
Persuasion
Applied Perusasion
Lead Nurturing
Salesforce 3-2-1 strategy A
Salesforce 3-2-1 strategy B
Salesforce 3-2-1 strategy C
When to send leads to sales
When to send leads to sales B
When to send leads to sales C
Lead nurturing mistakes
Hard offer
White paper nurturing 1
White paper nurturing 2
White paper nurturing 3
White paper nurturing 4
White paper nurturing 5
White paper nurturing 6
White paper nurturing 7
White paper nurturing 8
White paper nurturing 9
Nurturing people after they sign up for a free trial A
Nurturing people after they sign up for a free trial B
Direct-response demand generation
Demand generation content and journey mapping
Stop marketing your product
Email 1
Email 2
Cold emails
3 things worth testing with direct-response
Content marketing mistakes for demand gen
Don’t requite a work email
