Media Training for Authors: Promote Your Book in the News

Media Training to look comfortable and confident on TV, create media messages, and speak in sound bites

What you will learn

Create media messages promoting your book

Answer reporters’s questions about yur book

Speak in sound bites

Become a valuable source to the media


Media training can make you look natural in front of any camera. Imagine becoming a regular fixture on the talk show circuit and in the national media as a well-known author. Writing a good book isn’t easy, but getting in front of enough people to generate buzz and demand for your books can be even harder. This Media Training for Authors course will teach you step-by-step how to prepare for media interviews. Specifically, you will learn how to look good on TV, how to frame a media message, how to answer reporters’ questions and how to speak in sound bites.

If you want to sell a lot of books, you will need to be able to sell your ideas and your expertise to the public through regular media appearances. You can begin learning how to master the media right now in this comprehensive, interactive course.

TJ Walker is a media trainer with 30 years of experience as a media coach to best-selling authors, experts, CEOs, Presidents of countries, Prime Ministers, and Nobel Peace Prize winners. Walker is also the author of the USA Today #1 Bestseller “Secret to Foolproof Presentations” (also a Business Week and Wall Street Journal Bestseller). Walker once set the Guinness Book of World Records for most talk show appearances ever in a 24 our period (104) while promoting one of his public speaking books. Walker is also the author of Media Training A to Z.

The course also features three bonus interviews with book publishing legend Dan Poynter.

Enroll in this media training course today.

There is a 100% Money-Back Guarantee for this media training course. And the instructor also provides an enhanced guarantee.

“5 Stars! With 130 separate lectures included in this course, including 5 books and 3 audio interviews, this course is one of the most comprehensive training courses I’ve come across for media training. And the fact that it’s geared specifically towards me and my readers (authors) is a huge bonus for me! I’m only 30% of the way through the material thus far, but I just had to write a post on my blog to share this course with my readers. They’re going to love what TJ has to teach them about effectively marketing themselves (and their books) to the media, and how to come across as a seasoned professional, even if it’s their first time in front of the camera. I highly recommend this course!” Tara R. Alemany

What others say:

“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer

(TJ Walker’s Media Training Worldwide) “The world’s leading presentation and media training firm.”Gregg Jarrett, Fox News Channel Anchor

This Media Training course is ideal for anyone searching for more info on the following: journalism – media training – radio jockey – confidence on – camera – confidence – radio – camera – camera confidence – video – TJ Walker. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: journalism – videography – confidence.



Sell More Books By Becoming a Media Regular

Please Introduce Yourself
Become a Media Expert Through Regular and Frequent Media Appearances
Realize Nobody Cares about Your Book, And That Is OK
Realizing Your Goals in Every Media Interview
Assignment: Testing Your Communication To Make Sure It Works.
Exciting New Update to this Course
You Can Create a Winning Message for the Topic of the Day
Create a Gimmick
The Talk Show Host Won’t Read Your Book And It Doesn’t Matter
You Can Become the Media
Expertise Not Authorship
How Often to Mention the Book
Course Update! Live Instructor Office Hours are Now Available

Housekeeping Matters

7 Steps For Getting the Most Out of this Course
Who is TJ Walker?
$10,000 Guarantee This Course Will Make You a Better Communicator
If You Like to Learn by Reading
Your Questions Will Be Answered Here, In Video

Bonus Interviews with Publishing Legend Dan Poynter

Dan Poynter on Promoting Books Through the Media
Dan Poynter on Promoting Books Though Speaking
Dan Poynter on Amazon

How to Look Your Best on TV

Your Questions Can Be Answered Right Now
How Authors Can Look Good on TV
How to Look Your Best on Camera – Overview
How to Apply Makeup
How to Sit for TV Interviews
How to Use Your Eyes
How to Move Your Head
How to Move Your Body
How to Move Your Hands
How to Sit in Your Chair
How to Stand for TV Interviews
How to Dress for TV Interviews
Video Record and See Your Improvement
How to Critique Your Own Video Performance


Message from Your Book
How to Frame a Media Message
A Media Message Answers All Basic Questions
Media Messages Must be Interesting to Reporters
Media Messages Must Resonate With Media Audience
Your Media Message Needs to Benefit You
Three is the Perfect Number of Media Messages
Media Messages Using a Venn Diagram
Have a Positive Media Message
Add Quantifiable Results
What Problem are You Solving
Create Your Own Media Message

Answering Questions in a Media Interview

How to Answer Questions – Overview
Answer One Question at a Time
Keep Your Eyes on Your Message Points
Do Not Repeat Negative Words
Tell Reporters ‘I Don’t Know’
Always Be Moving Toward Your Message Points
Give Brief Answers to Tough Questions
Aim for All Three Messages in Every Answer
Re-Write the Reporters’ Questions
Don’t Add One More Thing
Don’t Try to Control the Interview

Speaking in Sound Bites

What is a Sound Bite – Overview
Bold Action Words
Rhetorical Questions
Pop Culture References
Three Easiest Sound Bite Tools
Reflections on Sound Bites
The 5 Outcomes of Every Media Interview
Sound Bite Homework
Sound Bite Practice
Final Interview Practice

Concluding Thoughts


Bonus Videos

How to Eliminate Nerves Before TV Interviews
How to Tell If Your Media Interview Was Effective
If You Forgot What to Say
Should You Wear Glasses for a TV Interview
How to Look Good For Your Skype Video Interview
How to Make a YouTube Video Via Webcam
What is Media Training?
5 Step Walker Method for Media Training
Should You Take Beta-Blockers?
How to Speak Into a Microphone
How to Think on Your Feet
Crisis Communications
Crisis Communications, Don’t let Lawyers Control Message
Emergency Preparation
How to Get Questions in Advance
Media Stars Enjoy Interviews
Worst Televison Interview Ever
How to Give a Great Radio Interview
Top Three Media Interview Mistakes
What if You Hate Your Voice
How to Do a Satellite Interview
What Makes Great Media Communicators Great
How to Use a Teleprompter for Newscasts
Never Say ‘No Comment’
How to Avoid Saying ‘Uh’ and ‘Um’
What is the Difference Between Good and Bad Media Training?
How to Stall A Reporter During an Interview
What Ground Rules Media Interviews Should Have
Should You Memorize Your Media Messages
What Equipment Do You Need to Conduct a Media Interview
What is the Best Video Camera for making Internet Video
Media Skills are Learned, Not Bred
Which Media Form is Most Effective
Media Training Tips for Talk Radio
What if a Reporter Misquotes You
How to Brainstorm Media Messages
What to do if Reporters are Lazy, Stupid or Dumb
Don’t Wait for Reporter’s to Ask Questions
How to Turn Sound Bites on and off
How and When to be a Sound Bite Machine
Return Reporter’s Phone Calls
Never Act Defensive
Don’t Lie to the Media
How to Stall for Time if a Reporter Calls
When to Speak Off the Record
Don’t Time Stamp Your Answers
How to Fight Media Bias
Don’t Ask Reporters to Read Back Your Quotes
Don’t Wait for Reporters to Call You
Time to Give TJ a Piece of Your Mind
How the Media Can Make or Break Your Career

Bonus Reading – Books

Media Training A to Z
Media Training Success
Secret to Foolproof Presentations
Public Speaking Success
1001 Ways to Wow the Media
Final Bonus Lecture: Huge Discounts on Other TJ Communications Courses

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