Master Strategic Design for Matchmaking Platforms like Uber



Ideate your Online Business or Enhance Your Existing One with the Power of Multi-Sided Platforms like Uber or AirBnb!

What you will learn


Understand multi-sided platforms and network effects

Develop an entrepreneurial mindset for tackling MSP-specific challenges

Identify value creation opportunities

Design your entrepreneurial path and value proposition

Define suitable user groups for your platform

Map out your platform’s ecosystem and stakeholders

Create a winning business model and strategy

Description

A comprehensive hands-on guide on how to strategically design any multi-sided platform like a pro. You will also be able to revolutionize your company’s business model, following in the footsteps of industry giants like Alibaba, Airbnb, Uber, Amazon, and Facebook.


Relevance and Why You Need to Take This Course
As digital transformation accelerates and AI technologies advance, the opportunities for new multi-sided platforms are greater than ever before. This course equips you with the knowledge and tools to seize these opportunities and make a lasting impact in your industry.

Who is This Course For
Perfect for aspiring entrepreneurs, business professionals seeking to innovate their company’s business model, and scholars aiming to deepen their practical understanding of multi-sided platforms.

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Learning Objectives
By the end of this course, you will:

  1. Understand multi-sided platforms and network effects
  2. Develop an entrepreneurial mindset for tackling multi-sided platforms’ specific challenges
  3. Identify value creation opportunities
  4. Design your entrepreneurial path and value proposition
  5. Define suitable user groups for your platform
  6. Map out your platform’s ecosystem and stakeholders
  7. Create a winning business model and strategy

Tools for Learning
Throughout the course, you’ll benefit from:

  1. Engaging lectures that unpack key concepts
  2. Exercises to reinforce learning
  3. Hands-on and best cases examples
  4. An in-depth case study
  5. Expert interviews offering unique insights

Don’t miss this opportunity to harness the potential of multi-sided platforms and achieve your dreams. Enroll today and become the business person you’ve always wanted to be!

Understanding Online Multi-Sided Platforms

1. Introduction & 1.1 Breaking the Ice
1.2 What are Online Multi-Sided Platforms? (Part 1)
1.2 What are Online Multi-Sided Platforms? (Part 2)
1.2 What are Online Multi-Sided Platforms? (Exercise)
What are Online Multi-Sided Platforms?
1.3 Multi-Sided Platforms and Network Effects (with Sebastian H.)
1.4 Common Problems of Online Multi-Sided Platforms (with Exercise) (Part 1)
1.4 Common Problems of Online Multi-Sided Platforms – 16 Solutions (Part 2)
1.5 Value Creation and Destruction Logic of Multi-Sided Platforms
1.6 Business Model and Money Generation of Multi-Sided Platforms
Quiz on Lectures 1.3-1.6
1.7 Case Study
1.8 Interview with Uta Jüttner
1.9 Takeaways
Case Study – Small Warm-Up Quiz

Designing Online Multi-Sided Platforms

2. Introduction + 2.1 A Brief Introduction to the Evolution of Entrepreneurship
2.2 From an Abstract Idea to Launch: The Entrepreneurial Path in Theory
2.3 From an Abstract Idea to Launch: the Entrepreneurial Path in Practice
2.4 Network-based Leadership and Collective Mindset (with Sebastian H.)
Quiz – Lectures 2.1-2.4
2.5 From an Abstract Idea to Launch: The Entrepreneurial Path – Exercises
2.6 System Thinking
2.7 Strategies for your Multi-Sided Platform
Quiz – Lecture 2.6-2.7
2.8 Map your Ecosystem and Design a Strategy for your MSP – Exercise
2.9 Shaping the Building Blocks of Your Multi-Sided Platform
2.10. Tools to Design Multi-Sided Platforms
Quiz – Lectures 2.9-2.10
2.11 Interview with Raphael Tobler
2.12 Design your Multi-Sided Platform- Exercise
2.13 Takeaways

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