The secret formula of McKinsey slide deck: The art and science of building persuasive business presentations
☑ Learn how to build a presentation like a management consultant from scratch
☑ Explore the basic blocks of a McKinsey-styled presentation
☑ Understanding storyboarding for business
☑ Writing powerful key messages
☑ Using dot-dash storyline and pyramid principle to craft a compelling storyline
☑ Working with tables, words, and graphics
☑ Using simple and complex charts to visualize insights
☑ Apply plan-do-check-act cycle to create a management consulting presentation yourself
☑ Managing presentation nerves
☑ Setting up your room for presentation
☑ Master the system that covers almost everything you need to create compelling, memorable, and persuasive business presentations
☑ Tips for handling a Q&A section
☑ Understand essential body language techniques of public speaking
☑ Learn how to write cover page, agenda, and executive summary like a management consultant
☑ Learn the complete consulting presentation list to give an outstanding business presentation
☑ Understand how to prioritize findings from many analyses
☑ Tips for finding the right data quickly
In today’s job market, you are only as good as your presentation skills. As the competition for high-level consulting and management positions becomes increasingly cutthroat, you need a powerful way to make your message stand out from the rest.
My name is John Burress and I’m excited to introduce you to the McKinsey presentation system. During my time as a corporate strategist, I’ve used McKinsey presentations to significantly grow many leading businesses using the same techniques you’ll learn under my instruction.
Recent studies reveal that over 80% of clients intuitively prefer presentations that use the McKinsey system due to its unique mechanics and ease of understanding.
My multi-faceted intensive course will guide you through the intricacies of management consulting presentations and cover a wide range of topics so you can begin utilizing the system for your own clients. You will graduate with a deeper understanding of the principles and best practices needed to compete in today’s job market.
Topics include:
· Exploring the basic blocks of a McKinsey-styled presentation
· Learning storytelling for business
· Writing powerful key messages
· Building smarter storyline
· What’s a storyboard and why do you need one
· Using dot-dash storyline and pyramid principle to craft a compelling storyline
· How to build a presentation like a management consultant from scratch
· Working with tables, words, and graphics
· Understanding simple and complex charts
· Managing presentation nerves
· Setting up your room for presentation
· Tips for handling a Q&A section
· Essential body language techniques of public speaking
Forbes reports that 70% of successful Americans report that presentation skills were critical to the development of their careers. Are you certain your skills are up to par?
If you’re ready to move into the upper echelon of effective communication and presentation success, sign up today. I look forward to meeting you soon.
English
Language
Welcome
Introduction
What you should know before watching this course
Why do consultants use PPT so much
Using exercises
Preparation: learning principles
Explore presentation apps
Download the presentations from McKinsey, BCG and Accenture
Free gift worth $199
Plan
What is management consulting
What’s consulting project
Understand PDCA (Plan Do Check Act)
Identify main building blocks
The basic building blocks
Headline
Keep vertical and horizontal logic MECE
Storyboard
Build dot dash version of storyline
The Pyramid Principle: logic in writing and thinking
Bonus: The thought process in McKinsey reports and presentations
Analyze your audience’s knowledge level
Do
Combine the best of written and oral presentation skills
Cover page
Agenda
Agenda checklist
Executive summary
Communicate the main message in < 2 lines
Remember why you are paid to be there
Checklist to display information effectively
Headline checklist
Headline checklist
Maintain the logic flow
Use ellipse to support the flow
Produce the most important data to support headlines
Body is a more detailed explanation of the headline
Avoid lengthy and dense bullets of text
Using columns
Layout design
Graphs tend to be poorly presented
Why management consultants love data
Data visualization apps for management consultants
How to choose among words, tables, graphics
Graphics or exhibits
Main types of charts
Other types of charts
Key graph elements
Each chart form is best equipped to illustrate one of five comparisons
5 basic kinds of comparisons
Component comparison
Item comparison
Time series comparison
Frequency distribution comparison
Correlation comparison
Typical amount in a consulting presentation
Secondary y axis
3D chart
Review chart checklist
Chart checklist
Diagram
Bonus: Editable PowerPoint diagrams
Tables
Table checklist
Table vs. Chart
Words
Find the right data quickly
Kicker
Kick checklist
Version management
Prioritize findings from many analyses
Appendix
Legal disclaimer
Theme
Color
Design principles
Font
Font size
Image
Video
Background
Animation
Pace information flow
Slide chooser
Check
In summary, when faced with a deadline, remember the following guiding principle
Presentation checklist
Use these questions to review your slides
How to choose meeting room
Minimum legible font size
Set up your room for presentation
Practice
Pre-meeting
More management consulting presentations that are publicly available
Act
Quickly establish a link with your audience
Build credibility
Attitude
Eye contact and body language
Voice control and how to improve yours
Don’t read your slides
How to talk without notes
Taking notes
Call participants by name
Using a microphone
Managing space
Apply 10-minute rule
Handle disruption
How to dress for a client meeting
Wrap up
Meeting minutes
Q&A
Debrief your presentation
Conclusion
Next steps
Course keynotes