Lead Digital Transformations with Customer eXperiences



Digital Transformation that aligns to the needs of your customers and exmployees

What you will learn

Identify what to change for your digital transformation based on your customer needs related to your company’s product or service

Capture how to change aligned to how you currently serve your customers, by considering your employee experience (EX)

Create a roadmap of what to change based on the effort and the value of each change

Identify how to implement the change within your teams

Create a repeatable change framework, to avoid big digital disruptions and constantly align to your customers needs

Description

In this course, you´ll learn step by step, with guided practical examples of how to identify your digital transformation roadmap, your digital transformation program for change. Aligned to the needs of your customers, by taking a customer experience approach. And helping fuel the change, by making your employees part of it, after all it, it’s better to feel part of change, rather than change be applied to you.

And your employees don’t need to do anything more than to identify how they currently work and help shape things for the better for them and your customers.

This framework helps you identify, what to change, why change & how, including the priority, change iterations to apply (which can help with an agile or a design thinking approach), plus, how you set yourself up for success. All aligned to the readiness of your own company, considering what systems, processes, or ways of working you currently have in place, plus, more importantly, your employees own confidence of applying changes.


Change is our only constant, so we’ve created this framework in a flexible way that allows you to split the changes into the stages of the customer experience. Meaning, you can tweak, change and adjust as you learn, using the framework as a form of ongoing change that allows you to always adjust to the needs of your customers and employees.

We believe, everyone has the power to lead change, just sometimes, we need a guiding hand, hence the creation of our courses. All the best.

English
language

Content

Introduction

How best to work with this course and the approach we take
What are the 9 steps for digital transformation?
Introduction to the 9 steps of Digital Transformation video
An overview of how these 9 steps of digital transformation are applied

Creating a baseline for change

Introduction to what you will learn from step 1 and creating your CX baseline
Step 1 – capturing your current customer experience, your baseline for change
What you will learn from step 2, capturing how you provide the service
Step 2 – identifying how you currently provide this experience
Our feelings are a major reason for the change, step 3 overview
Step 3 & 4 – assigning how both your customers and employees feel

Creating your desired service and roadmap for change

Moving onto, what you want your change to be
Step 5 – creating our desired customer experience
How to prioritize your change
Step 6 – prioritising your change to create your digital transformation roadmap
Setting yourself up for implementation success
Step 7 & 8 – setting you up for implementation success
Now, to do it all again, creating your repeatable agile framework
Step 9 – repeating step 1 to 8 again, for a different experience

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