Introduction to Commercial Awareness



Change and Innovations


What you will learn

Define what commercial awareness is and its importance

Identify and define different types of changes and innovations

Identify and overcome barriers of change

Map out and manage stakeholders

Use tools and techniques to identify areas for innovation and change

Prepare for and successfully implement changes and innovations

Description

Whilst developing current leaders as well future leaders, I have seen a change in what employers, and what employees are also looking for in their leaders. There has been a shift from the traditional management skills to more new leadership skills. In the past, there was an emphasis on business, operational and financial skills. Whereas, nowadays, employers are looking for people who have more leadership, soft or human skills. These would include, for example, emotional intelligence, communication, presentation, time management, coaching and mentoring, or stress management skills. I often get requests for Commercial Awareness workshops and courses. Commercial Awareness is an example of leadership skills where leaders need their traditional, manager skills as well as their new, leadership and soft skills.

In this course, we will be covering various aspects of commercial awareness.

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In the lectures, we will be discussing what commercial awareness is, how to spot opportunities for change and innovation, how to guide and support all your stakeholders through a change. We will be discussing how to evaluate different options and choose the one that would have the most benefits, and finally, how to draw up a plan to successfully implement any change.

This course will be a part of a series of courses on different new leadership skills.

Introduction

Introduction

What is Commercial Awareness

What is Commercial Awareness

Change and Innovation

Change
Possible Barriers

Identifying the Cause

Root Cause Analysis
The 5 Why’s

Stakeholders

Stakeholders
ARCI
Communication Plan
The Change Curve
ADKAR
Kurt Lewin’s Change Model
The Deming Cycle
SMART

Identifying Areas for Change and Innovation

PEST or PESTLE
Porter’s Five Forces
SWOT
TOWS

Is It Doable?

Costs – Benefits
Risk vs Impact

Plan and Manage

WBS
The Gantt Chart

Monitoring and Measuring Impact of Change

Monitoring and Measuring Impact

Wrap Up

Wrap Up

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