Digital Marketing Foundation | CDMP Pathway Essentials



Upon successful completion, you will become a Certified Digital Marketing Associate | Digital Marketing Essentials!

What you will learn

Learn how to promote your brand or business online effectively

Develop a targeted marketing strategy that engages potential customers across the digital landscape.

Critical digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital m

How to build a successful online marketing campaign across channels: Search, social media, email, and display.

Build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful.

We’ll equip you with the essential skills and strategies to navigate today’s digital landscape.

Description

This course covers the fundamentals, including digital tools, technologies and uses. Learn about email, social media and customer service. Perfect for non-marketing teams building their digital awareness.

CDMA | Upon successful completion, you will become a Certified Digital Marketing Associate!


Discover how to effectively promote a brand or a business online and create a targeted marketing strategy that engages potential clients across the digital landscape. In the Digital Marketing Foundation | CDMP Pathway Essentials course, we articulate today’s digital marketing methods—including how to build a successful digital marketing campaign across multiple channels: Search, social media, email, and display.

Understand how to build and connect with communities on social networks, the best techniques for paid media, and learn what makes a successful email marketing campaign. This course also covers critical digital marketing skills, like content marketing, marketing analytics, and customer engagement, and recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, We’ll equip you with the essential skills and strategies to navigate today’s digital landscape.


We hope you enjoy taking this course just as much as we enjoyed sharing it with you. We encourage you to continue exploring the digital marketing landscape.

Your next stop might be our Certified Digital Marketing Professional. You might also enjoy keeping up with the latest in marketing, and for that, we’d suggest watching Digital Marketing Trends so you can learn the newest tools and techniques marketers use to reach their customers.

We covered much material in this course, so feel free to revisit it from time to time and brush up on your skills as you explore the digital marketing world. Have fun and good luck.

English
language

Content

The Digital Marketing Framework

Introduction
The Building Blocks for Digital Marketing
Marketing Funnels
Buyer’s Journey
Creating a buyer journey map

The Basics of Digital Marketing

Develop a Marketing Strategy
Defining Your Value Proposition
Identifying Your Target Market
Creating Customer Persona
Establishing Digital Marketing Goals
Developing Digital Marketing KPIs
Drafting a One Page Marketing Plan

Digital Marketing Key Concepts

Persuading with data
How Analytics Work
Capturing key insights

Hub and Spokes of Digital Marketing

Outlining Your Online Marketing
Decide on a Marketing Channel
Prioritizing in Marketing
Creating Powerful Marketing Messaging
Creating Lean Messaging in Marketing Copy

Digital Marketing with Your Website

Optimize your Website
Using Copywriting in your Marketing
Building Landing Pages that Convert

Digital Marketing with Paid Channels

Introduction to Paid Advertising
Identify the Value of a Customer
Budget for Paid Marketing
Create your First Paid Campaign

Digital Marketing with Social Media

Social Media Marketing First Steps

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