Concepts of Digital Marketing: Beginner to Pro in 2 hrs-2023



Discover the secret to skyrocket your business/career with just 3 hours of mastering the Concepts of Digital Marketing!

What you will learn

Understanding Digital Marketing Basics

Developing a Digital marketing strategy

Learn to Implement and Measure Digital Marketing Tactics with Precision

Staying up-to-date with Digital Marketing trends

Description

Embark on an exhilarating journey to digital marketing excellence with our all-encompassing course, “Concepts of Digital Marketing: Beginner to Pro in 3 hrs-2023 Edition”. This course is a treasure trove for anyone seeking a top-notch online digital marketing certification or yearning to amplify their digital marketing prowess.

Course Overview

Under the tutelage of Siddhesh Joglekar, a seasoned digital marketing virtuoso with over 15 years of experience collaborating with illustrious brands such as BYJUS, Rediff, and Shaadi, this course unfurls the vibrant tapestry of digital marketing:

– Unveiling the Mysteries of Digital Marketing

– Harnessing the Power of Digital Marketing Across Industries

– Decoding the Purchase Funnel and the AIDA Model

– Demystifying Key Digital Marketing Jargon

– 10 Ingenious Strategies to Skyrocket Your Click-Through Rate (CTR)

– Building a Robust Website and Progressive Web Apps


– Navigating the Digital Usefulness Index

– Mastering the Art of SEO and SEM

– Crafting Compelling Email Marketing Campaigns

– Riding the Wave of Current Social Media Marketing Trends

– Unleashing the Potential of App Store Optimization (ASO)

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This course is meticulously crafted by global professionals who have managed colossal budgets on various digital platforms.

Our course is an interactive adventure brimming with practical advice and checklists in every module. You will comprehend the paramount importance of a website, the cutting-edge benefits of a progressive web app, and learn to prioritize keywords using the Intent Relevance Framework. We provide a comprehensive overview of email marketing, social media marketing, and a unique framework for gauging the relevance of digital marketing to your industry using our Digital Usefulness Index.

Prerequisites & Certification

All you need is a mobile device or a desktop/laptop with an insatiable appetite for learning. Upon completion, you will be awarded a digital marketing certification, a testament to your newly minted skills.

Who Should Embark on This Journey?

– Website Owners

– Business Owners

– Social Media Enthusiasts

– Digital Marketing Enthusiasts

– Brand Owners

– Side Hustlers

– Freelancers

– Digital Marketing Novices

In essence, our course is the ultimate online digital marketing course for anyone eager to seize control of their digital marketing destiny and witness transformative results. Don’t let a knowledge gap be your stumbling block – Enroll today and catapult yourself into the exhilarating world of digital marketing success.

About the Instructors

Meet the Instructor: Siddhesh
Meet the Instructor: Gaurav

Introduction

Introduction to Digital Marketing
Relevance of Digital Marketing to various industries

Customer Journey

Purchase Funnel
Thinking as a consumer
Connecting consumer needs – AIDA Model
Application of AIDA Model

Important Metrics in Digital marketing

Key Terms in Digital marketing
What is CTR and Conversion
10 Tips to improve your CTR

All about WEBSITE

What is a Website?
Importance of having a Website
Benefits of a Website
Progressive Web Apps
Example of PWA – Part 2
Example of PWA – Part 1

Framework for checking relevance of Digital Marketing to your sector

Starting with Digital Usefulness index
What is Reach and Frequency?
Explanation – Digital usefulness Index

SEO and SEM

Why SEO?
Benefits of SEO
On page SEO
Off page SEO
Why SEM?
Importance of SEM to various industries
Conjoined Twins – SEO & SEM

The Digital Demand curve

Demand Curve for search

How to prioritise Keywords – Intent relevance framework

Why this Framework?
Explanation – Intent Relevance Framework

Email Marketing

Best practices – Email Marketing
Recent examples of innovative and effective emails
AI in email marketing

Social Media Marketing

Overview – Social Media Marketing
Overview of Email Marketing
Current trends in Social Media marketing

GOOGLE

The Google Ecosystem

App Store Optimisation

Overview – ASO
Discovery, Engagement and Retention
Key difference between SEO and ASO
Factors Influencing ASO

Key Takeaways

Key Takeaways

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