Brand Repositioning Mater Class TM



With Real time Case Study and Case Method


What you will learn

Students can learn about branding Design subjects step-by-step, let’s say how to actually understand a brand’s vision value system to understand the brand’s

How to understand the history of our brand then getting a clear understanding

Students learn about how social media branding can be done by using targeting segmentation positioning

Student will also learn about how certain elements can be arrived from the brand elements what we have strategize during branding strategy

How a big broadcast channel such as IPL could be made branding and repositioning in this current scenario

How targeting segmentation psychographic and demographic strategies could be used for branding the particular media brand in TV broadcast channels.

Description

About the Master Class:

This project explains about branding design topics such as how to make branding strategies how to choose branding c strategies such as 7C, 7P’s of marketing mix strategies to apply to uplift your brand. Also one can see a real-time case study of a branddesign as well as in digital media how this has been broadcasted and branded into different segments in real time. It’s a complete end to end learning for people who require branding design skills for their projects, let it be start up at it be internship it will be full time design job for everybody this course will be definitely useful for branding Design

Design philosophy:

As I used to say in my design courses, that design cannot be learned in the rot learning or Text book way of learning that you do through a chapter wise and remember some formulas that will yield you some solutions. Design is unique and when different people approach the same problems we will get different solutions based on the inputs that designer works on.


So design can be approached in the way of learning through the case studies and by doing action on your own to learn yourself.

Learning by doing and learning by action.

Benefits of the Master Class:

  1. Students can learn about branding Design subjects step-by-step, let’s say how to actually understand a brand’s vision value system to understand the brand’s detail.
  2. How to understand the history of our brand then getting a clear understanding how we have to use branding strategies to reposition the falling brand
  3. Students learn about how social media branding can be done by using targeting segmentation positioning then finding out the brand essence in order to promote their social media brand through different channels.
  4. Student will also learn about how certain elements can be arrived from the brand elements what we have strategize during branding strategy, also how to choose logo typeface colours and graphics according to the brand strategies what the brand is actually telling us and then same could be replicated in the final logo design or poster design for that brand.
  5. How a big broadcast channel such as IPL could be made branding and repositioning in this current scenario using the 7p and 7C marketing mix strategies.
  6. How targeting segmentation psychographic and demographic strategies could be used for branding the particular media brand in TV broadcast channels.
  7. How to reposition and create a new narrative stating the new advantages such as adding new players foreign players to the team, using proper cricketing commentators and bringing the gentleman of cricket again, zero tolerance to corruption is being used as the repositioning strategies to uplift the brand.
  8. Final video showcasing the promotion of the IPL application in Google play store and a promo is created for that.
English
language

Content

Introduction

Introduction

Branding Design

Branding Design

Brand Case Study

Brand Case Study

Marketing Mix

Marketing Mix

New Marketing Mix

New Marketing Mix

New Marketing Mix

New Marketing Mix

Segmentation

Segmentation

Targeting

Targeting

Positioning

Positioning

Narrative for Re-Positioning

Narrative for Re-Positioning

Positioning 2

Positioning 2

Conclusion

Conclusion

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