Become a Master In Advertising: Advertising Strategy Guide

How To Reach The Masses : SMMA Strategies : Digital Marketing : Advertising Strategy : Social Media Marketing

What you will learn

Strategic Campaign Design: Craft effective ad campaigns aligned with business goals.

Target Audience Precision: Refine targeting for optimal reach and engagement.

Creative Ad Content: Develop compelling visuals and copy for impactful ads.

Platform Optimization: Master advertising on diverse digital platforms.

Data-Driven Decision-Making: Analyze metrics to refine and optimize campaigns.

Budget Management: Efficiently allocate budgets for maximum ROI.

Adapting to Trends: Stay current with evolving digital advertising trends.

Compliance and Ethics: Navigate legal and ethical considerations in digital advertising.

Description

Welcome to “Digital Advertising Mastery: Advertising Strategy Guide,” your comprehensive journey into the dynamic world of online advertising. This course is meticulously crafted to transform you into a strategic advertising maestro, equipping you with the skills and insights needed to navigate the ever-evolving landscape of digital advertising.

Uncover the secrets of strategic campaign design, where you’ll learn to craft compelling and effective advertisements aligned with overarching business objectives. Dive into the art of precise audience targeting, ensuring that your ads reach and resonate with the right demographics for maximum engagement.

Master the creation of eye-catching ad content, blending visually appealing elements with compelling copy that captures audience attention across various digital platforms. From social media to search engines, this course guides you through the nuances of platform optimization, ensuring your campaigns thrive in diverse online spaces.

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Embrace data-driven decision-making as you learn to analyze campaign metrics, refine strategies, and optimize for better performance. Efficient budget management becomes second nature, enabling you to allocate resources strategically for maximum return on investment.

Stay ahead of the curve by exploring emerging trends in digital advertising, and adapting your strategies to the ever-changing digital landscape. Navigate legal and ethical considerations, ensuring your advertising practices align with industry standards and ethical guidelines.

Whether you’re a marketing professional, business owner, or aspiring advertiser, this course is your ticket to mastering the art and science of digital advertising. Join us on this transformative journey, and elevate your advertising strategies to new heights in the digital realm.

Section 0 | Introduction into Advertising

Intro

Overview of Advertising

Section 0.5 | Interlude into Target Market, Psychology and Buying Behavior

Section 1 | Target Market, Psychology and Buying Behavior

part3.1 – Market Research and Analysis

part3.2 -Market Research and Analysis

part4.1 – Customer Behavior

part4.2 – Customer Behavior

part5 – Understanding consumer psychology and buying behavior

part6.1 – Segmenting and targeting specific customer groups effectively

part6.2 – Segmenting and targeting specific customer groups effectively

part7 – Customer journey mapping

part8 – why competitive landscape analysis matters

part9.1 – tools and methods for competitive analysis

part9.2 – tools and methods for competitive analysis

part9.3 – tools and methods for competitive analysis

part9.4 – tools and methods for competitive analysis

part9.5 – SeRanking homework

part10 the power of unique selling propositions (USPs)

Section 1.5 | Interlude into Google, GMB & YouTube Advertising

Section 2 | Google, GMB & YouTube Advertising

2.1 Keyword Research pt1

2.2 Keyword Research pt2

2.3 Keyword Research pt3

2.4 Custom Segment research strategy

2.5 Keyword match types

2.6 Negative keyword strategy

2.7 Device targeting

2.8 Ad schedule

2.9 Location targeting

3.0 Google Ads Conversion Tracking

3.1 Campaign set up

3.2 Ad groups and ads

4.5 INTERLUDE

5 YouTube Campaign & Ad Types

6 Target settings & how to reach your audience

7 BIdding & Budgeting settings

7.5 Google My Business Set Up pt1

7.6 Google My Business Set Up pt 2

8 GMB Profile Tips

9 GMB Ads

9.75 GMB Hacks

Section 2.5 | Interlude into Facebook Advertising

Section 3 | Facebook Advertising

9.8 How to Create a Facebook business page

9.9 FaceBook Groups

9.99 Facebook Ads Library Overview

9.999 Set Up your Business Manager Account

10.0 Facbook Ads Pixel Set Up & Events

10.1 Cold Conversion Campaign Set up

10.2 Cold Conversion Campaign Set up Pt2

10.4 Retargeting Ads Pt2

Section 3.5 | Interlude into TikTok Advertising

Section 4 | TikTok Advertising

Section 1 Introduction to TikTok | part1 Intro

Section 1 Introduction to TikTok | part2 The Understanding of TikTok

Section 1 Introduction to TikTok | part3 Seeing success stories from influencers

Section 1 Introduction to TikTok | part4 Overview of TikTok’s interface

Section 1 Introduction to TikTok | part4.5 Overview of TikTok’s interface part2

Section 2 Creating Captivating Content | part5.5 Exploring lip-syncing

Section 2 Creating Captivating Content | part5.6 Creating Thumbnails

Section 2 Creating Captivating Content | part5.7 How to create a story

Section 2 Creating Captivating Content | part6 Diving into the creation

Section 2 Creating Captivating Content | part6.5 Using TikTok’s built-in effects

Section 3 Content Strategy and Planning | part7 Find your target audience

Section 3 Content Strategy and Planning | part7.5 AAFLINK Creating a schedule

Section 3 Content Strategy and Planning | part8 Planning ahead for trends

Section 3 Content Strategy and Planning | part8.5 How to promote your TikTok

Section 5 Building Your TikTok Brand | part11 Responding to comments

Section 6 Advanced Techniques and Strategies | part11.5 TikTok’s analytics

Section 6 Advanced Techniques and Strategies | part12 Creating duet content

Section 6 Advanced Techniques and Strategies | part13 Whats trending on TikTok

Section 4.5 | Interlude into Instagram Advertising

Section 5 | Instagram Advertising

1 Basic Set Up Of Your Instagram

2 About posting

3 Tagging & Collabs

4 Stories

5 Reels

6 Going Live

8.1 highlights

8.2 direct message section

8.2 How to define your target audience

8.3 organic growth methods

8.4 Boost Post ( Running Ads)

9.7 Interlude into Business Ads Manager