Account Based Marketing: Increase Your B2B Efficiency



Implement a new marketing strategy to enhance the number of clients and their quality in B2B

What you will learn

What are ideal accounts? How to identify them for promoting your offers

How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools

What is competitive analysis? What methods and tools are available for this? How do you use them

Understand the specifics of account based marketing

How to build an account-based strategy and maximize its efficiency

How to use ad launch and email marketing methods

How to work with analytical tools

What are marketing and content funnels and how they work

Understand how to communicate with accounts to engage them in your product

Description

Do you want to know how to increase your company’s sales? Are you having trouble developing a marketing strategy that is scalable to your objectives?

Account Based Marketing (ABM) is the best solution if you want either of those things

This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals, which use ABM in their companies to target 1,000 accounts or more already

In this course, I will introduce you to this type of marketing and share the best strategies and tactics for acquiring new clients, growing your business, and increasing your lifetime value

What will you learn in this course?

  • After completing this course, you will learn how Account Based Marketing works, which stages include and how to understand the results in your business
  • Apply your knowledge to create your own Account Based Strategy
  • Learn how to engage your targets through different channels of communication
  • Try to use automation tools to get data about your clients, competitors or results

What do we offer in our course?

  • Structured lessons with examples and practical tasks
  • Сhecklists and templates to implement the ABM in your business

Why should you choose this course?


Why should you choose us over other online account based marketing courses?


You will have the opportunity to learn about Account Based Marketing from the top internet marketing professionals

  • We are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner
  • I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others
  • During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns
  • More than 355,000 internet marketers have enrolled in our online courses.
  • Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing

What else do you get?

  • Lifetime access to the course and its updates
  • A certificate from Udemy upon completion of the course
  • A free copy of my book “Cutting-edge digital marketing”

Should you be worried?

Sign up now! Every second you wait can cost you leads and applications!

This course comes with a 30-day money-back guarantee!

Click the “take this course” button to start rebuilding your marketing strategy today!

English
language

Content

Introduction

Introduction to the ABM course
What is the Account-Based Marketing?
Udemy interface

Gathering a Customer Base

Finding your ideal client
Acquiring customer contacts
Customer base processing

Competitive Analysis

Why competitive analysis is important?
How to use SimilarWeb?
How to use Serpstat to find out more about your competitors?
Competitive analysis tools for Facebook, Instagram, and Youtube
Competitive analysis practice

Using Email Marketing to Begin Communication With a Client

Email structure and mailing plan
How do you get away from spam?
Practice: how to write a follow-up that will be opened

Targeted advertising for ABM

Short term and long term communication funnels
Finding your target audience
Launching ads that will be seen by the company you are interested in
Types of content your business should be promoting
How to choose the correct type of advertising?
Practice: launching targeted advertising on Facebook

Communication With Clients and How to Close Deals

Linkedin Sales Navigator practice
Video and offline meetings
Event strategy for ABM

Analysis of Marketing Activities

KPIs that will help you understand work efficiency
Conclusions and what needs to be improved
Conclusions (text)
How to Leave a Review for the Course?
How to get your certificate for the course?
Final part

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