Video Strategies for Sales Success



Leveraging Video in Today’s Market | Building Trust and Shortening Sales Cycles

What you will learn

Why video is important for all sales teams

Strategies used by some of the best “video-based” sales teams

How to use 1:1 videos in your sales process

The seven videos guaranteed to generate sales and marketing results

Description

In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.

This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today’s changing buyer.

While we all know video is important — and it is becoming easier than ever to produce it — we still might not know exactly where to start. That’s why you’ll be introduced to The Selling 7 — the seven videos guaranteed to deliver marketing and sales results.


These seven examples of marketing and sales videos can help take you from, “I want to invest in more video” to “I’m going to invest in these kinds of videos.”

By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.

English
language

Content

Introduction

Course Overview

Video Content and Today’s Changing Buyer

Introduction
Thinking Like A Media Company
5 Keys to an Incredibly Successful Culture of Video
Shortening Your Sales Cycle with Video
Assignment

Leveraging a Buyer-Centric Video Sales Strategy

Introduction
The Selling 7: 80% Videos
The Selling 7: Product and Service Fit Videos
The Selling 7: Landing Page Videos
The Selling 7: Bio Videos
The Selling 7: Claims We Make Videos
The Selling 7: Customer Journey Videos
The Selling 7: Cost and Pricing Videos
Assignment

Using Video in Your Everyday Sales Communication

Introduction
The Major Problems Sales Teams Face with Digital Communication
Harness The Power of Personalized Video in Email
4 Ways to Use 1:1 Video in Your Sales Process
Assignment

A Structure for Effective Sales Videos

Introduction
Why Have a Framework for Video Communication?
How To Properly Structure a Sales Video
How To Apply Structure to 1:1 Videos
Assignment

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