The Entrepreneur’s Guide to Storytelling in Marketing

The Storytelling Guide to Attracting Better Customers and Building a Powerful Business Brand

What you will learn

Effectively Pitch the Story of Your Business

Sell the Core Benefits of Your Products and Services

Leverage the Power of Word-of-Mouth and Networking

Understand the Influence of Emotions on Customer Behavior

Leverage the Social Influence of Your Customers, Employees, Fans and Supporters

Create Valuable Content that will Drive Traffic and Interest in Your Business


What would you say if I told you that with a great story you don’t need to have any credentials, connections or marketing budget to kickstart your business? There is no sense in investing a lot of money in advertising if you don’t have a story that sticks in the mind of your customers. The stories that convert the most are the stories that people tell about you and that is where your attention should be.

This course is designed for Marketers and Entrepreneurs that want to extend the reach of their business, cause a ruckus in the market and make their businesses stand out. I know how tough it can be to convince people to try something new and a good story will open doors for you that you never thought existed in the first place.

Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.

Feel free to explore what the course has to offer. Check out the free preview videos and remember that you have a 30-day money back guarantee once you decide to take the course. I look forward to seeing you in the virtual classroom and to hearing your story.




Welcome to the course!
Top Mistakes when it Comes to Storytelling in Marketing
Where Is Your Business Right Now?
Section Project: The Specifics of Your Industry & Your Most Valuable Lessons

The Story of Your Business

The WHY of Your Business
Your Internal and External Values
Context, Challenges, Accomplishments and Mission
The People Behind The Business
Your Contribution to Society
Section Project: Tell Us Your Story

The Story of Your Product or Service

The History of The Product
The Need That Drives Clients to Your Product
The Product’s Role in The Life of The Client
The Product Slogan
Section Project: The Short Story of Your Product

The Customer Experience

The Customer Experience Model
The Influence of Emotions on Customer Behaviour
How Could You Fill In The Gaps?
Section Project: Client Experience Action Plan

Activating Your Tribes

The Power of Word-of-Mouth and Networking
What Tribes of People Need to Function
Activating Your Internal Tribe
Activating Your External Tribe
Section Project: Bring People Together!

Content Storytelling

The Virtue of Giving and Service
Types of Content We Can Create
The Content Marketing Plan
Tips & Tools for Creating Content
Section Project: Publish a “Common Mistakes” Blog Post

Whatever You Do, Just Keep Walking

What Have Been Your Main Learning Points?
What Do You Want Your Business to Accomplish in The Next Year?
What Fears and Challenges May Await You?
Section Project: Share and Contribute
Before You Go…

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