Selling on Amazon Complete Course: FBA, FBM, Sponsored Ads

Complete guide to Selling on Amazon Seller Central inc. FBA, FBM, Product Creation, Amazon PPC, Orders & Pricing

What you will learn

How to use the Amazon platform to build a successful international ecommerce business.

Understand different fulfilment options available & choose the right one for your business including Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA).

How to register your brand for Brand Registry.

Understanding how Amazon search works and how to optimise your listings.

Learn how to create listings what convert quickly and efficiently.

Research the best keywords for your product to drive sales.

Optimising pricing and winning the Buy Box.

Create your first FBA shipment from start to finish.

Manage your orders and deal with customers.

Keep on top of seller performance metrics such as Order Defect Rate.

Understand how to use Amazon’s Sponsored product programme.

Boost your business sales through Amazon business.

How to use Amazon to reach customer across the world.


Learn how to make the most of selling on Amazon – the world’s largest online marketplace and an unparalleled opportunity for entrepreneurs.

Start an Amazon business and boost your income or escape the 9-to-5! You don’t need any prior knowledge of Amazon or any technical skills – if you can use a web browser, you are good to go!!

This course is taught by Trevor Ginn a successful online retailing entrepreneur who runs an Amazon business that sells over $3million/year. Trevor Ginn has over 10 years experience of selling on Amazon. He will show you how to:

  • Open an Amazon account
  • Create Optimised Amazon listing which convert
  • Get to the top of Amazon search results (Amazon SEO)
  • Set up Fulfilled by Amazon (FBA) and create your first shipment
  • Manage orders
  • Monitor your performance metrics
  • Run a successful Amazon sponsored product (PPC) campaign
  • Expand internationally

Each section has a written course summary and once purchased this course is available to students forever.

Course content and overview

This course is for you if you are an Amazon newbie looking to take your first step to financial independence, or an experienced Amazon seller looking to improve your sales. You will learn about selling on Amazon from start to finish. The course comprises of 17 detailed sections, each of which tackles an aspect of the Amazon selling platform. At the end you will be able to:

  • Create new products with keyword-rich content
  • Optimise your products for performance in Amazon search
  • Advertise products using Amazon Sponsored Products
  • Replenish inventory by shipping to an Amazon fulfilment centre
  • Manage customer and order and maintain a great feedback score

This course distils the instructor’s enormous experience of Amazon and selling online into 70+ digestible lessons. He is always happy to answer emails questions and loves hearing from students.



Introduction to the Course
Roadmap for Starting an Amazon Business
Opening an Amazon account
Amazon Account levels – Standard or Professional
Amazon Referral Fee
Combined North American and EU accounts + single sign on
Account opening requirements
Fulfilment options – FBA, FBM or SFP
FBM – Benefits and drawbacks
FBA – Benefits and drawbacks
Seller Fulfilled Prime (SFP) – Benefits and drawback
Choosing the right Fulfilment option
Amazon’s Product Catalogue and the Product Listing Page
Amazon’s catalogue system
Anatomy of the Amazon product detail page
How Amazon combined product details from different sellers
How to create product listings by catalogue matching
Amazon Search
What is Amazon Search
Ranking Factors
How Amazon indexes content
Improving performance
Keyword Research and Optimising Listing Content
Researching Keywords
Optimising product listings content
Creating product individually and via flat files
Creating products on Amazon via product entry form
Downloading the right feed file
Price and quantity file (& inventory loader)
Category specific flat files
Creating Variations
Fixing errors – drafts and selling applications
The Buybox
Dynamic pricing
Pricing Health, Fix Pricing Errors & Fee Discount
Fulfilled by Merchant (FBM) Shipping Options and Settings
FBM shipping options
Shipping templates
Listing level shipping settings
Seller Fulfilled Prime (SFP)
Fulfilled By Amazon
Benefits of FBA
FBA setup
FBA Fees
FBA Fee Reporting
FBA inventory creation
Send/Replenish FBA inventory
Inventory Planning
Selling Coach
Business Reports
Managing Orders
Order Management
Managing Returns
Customer messages
Seller Performance
Amazon Seller Feedback
A-Z claims
Order Defect Rate
Other performance Measures
Amazon for Business
Amazon Business Programme overview
Growing your sales
Amazon Sponsored Products
Amazon Sponsored Product and Sponsored Brands
Ad objective and measurements
Targeting and keyword matching types
Amazon Sponsored Product Ads
Amazon Sponsored Brands Ads
Organising campaigns
Optimising campaigns
Your Brand on Amazon
Registering a brand with Amazon Brand Registry
Brand Registry features
Branded Storefronts
A+ Content
Expanding internationally
Amazon’s International sites
Expand Globally tool
Create international listings
Pan European FBA
International customer service
Wrapping Up!

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