Complete Guide to SEO including On-Page, Off-Page, Technical, Link Building, Local & Google Search Console
What you will learn
Understand how search engines work including crawling, indexing and ranking
Learn how to use Google Search Console to monitor search engine performance and identify errors
Research keywords the most appropriate keywords for which to optimise your site
The importance of link building and link building strategies
Local SEO: Driving traffic to your local business
Monitoring keyword performance
Black Hat and What Hat SEO. Avoiding falling foul of Google’s rules
Technical SEO: Configuring your website to maximise search engine performance
On-Page SEO: How to write optimise content
Description
Learn how to grow your website’s natural search engine traffic from Google and Bing – the world’s largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.
This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year. Trevor Ginn has over 15 years of generating sales through organic search engine traffic. He will show you how to:
- Understand how Search Engines work, including crawling, indexing and ranking
- Identify the best links for your business and start a link-building campaign
- Avoid breaking Google’s rules
- Optimise your site for search (Technical SEO)
- Research and identify the best keywords for your business
- Identify the different elements of an HTML page and how they contribute to your performance
- Create Search Engine Optimised Content (On-Page)
- Track your performance using Google Search Console and fix errors
- Monitor your natural search performance
Each section has a written course summary, and once purchased, this course is available to students forever.
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Course content and overview
This course is for you if you have just launched a new website or are a more experienced website owner looking to increase natural search engine traffic and boost sales. The course comprises of 8 detailed sections, each of which tackles an aspect of Search Engine Optimisation. After completing the course, you will be able to:
- Ensure your site setup will maximise performance
- Select the right keywords for your business
- Create Search Engine Optimised content
- Launch a link-building campaign
- Optimise your business for local search
This course distils the instructor’s enormous experience of search engines and selling online into 25+ digestible lessons. He is always happy to answer questions and loves hearing from students.
