Search Engine Optimisation: Grow Free Google SEO Traffic

Search Engine Optimisation: Grow Free Google SEO Traffic
Complete Guide to SEO including On-Page, Off-Page, Technical, Link Building, Local & Google Search Console

What you will learn

Understand how search engines work including crawling, indexing and ranking

Learn how to use Google Search Console to monitor search engine performance and identify errors

Research keywords the most appropriate keywords for which to optimise your site

The importance of link building and link building strategies

Local SEO: Driving traffic to your local business

Monitoring keyword performance

Black Hat and What Hat SEO. Avoiding falling foul of Google’s rules

Technical SEO: Configuring your website to maximise search engine performance

On-Page SEO: How to write optimise content


Learn how to grow your website’s natural search engine traffic from Google and Bing – the world’s largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.

This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year. Trevor Ginn has over 15 years of generating sales through organic search engine traffic. He will show you how to:

  • Understand how Search Engines work, including crawling, indexing and ranking
  • Identify the best links for your business and start a link-building campaign
  • Avoid breaking Google’s rules
  • Optimise your site for search (Technical SEO)
  • Research and identify the best keywords for your business
  • Identify the different elements of an HTML page and how they contribute to your performance
  • Create Search Engine Optimised Content (On-Page)
  • Track your performance using Google Search Console and fix errors
  • Monitor your natural search performance

Each section has a written course summary, and once purchased, this course is available to students forever.


Course content and overview

This course is for you if you have just launched a new website or are a more experienced website owner looking to increase natural search engine traffic and boost sales. The course comprises of 8 detailed sections, each of which tackles an aspect of Search Engine Optimisation. After completing the course, you will be able to:

  • Ensure your site setup will maximise performance
  • Select the right keywords for your business
  • Create Search Engine Optimised content
  • Launch a link-building campaign
  • Optimise your business for local search

This course distils the instructor’s enormous experience of search engines and selling online into 25+ digestible lessons. He is always happy to answer questions and loves hearing from students.


Introduction to the Course
Why Search Engine Optimisation?
Anatomy of the Search Engine Results Page (SERP)
Natural Search vs Paid Search

How Search Engines work

Indexing and Crawling

Elements of Search Engine Optimisatoin

3 Main SEO Activities
Black Hat vs White Hat SEO

Technical SEO

Maximising Index inclusion
Domain, brand and Spam ranking factors
Site configuration factors

On Page SEO

What is On-Page SEO
Keyword Research
Creating Optimised Content

Off site SEO

What is Off-Page SEO
Link Building & Why it is important
Link Building Strategies
Local SEO

Google Search Console

How to use Google Search Console
Monitoring Keyword Ranking

Optimising you site – Quick Start

SEO check list

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