Reputation Management: Take Control of Your Company’s Image



Analyze your current reputation, build your company’s reputation management strategy from scratch and implement it


What you will learn

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Definition and key features of brand reputation

Reasons to manage brand reputation

Reputation management methods: ORM and SERM

Main components of reputation management

Brand monitoring to analyze your current reputation

Manual and automatic monitoring tools

Brand Mentions as an automatic monitoring tool

Competitor analysis

Analysis of monitoring results and building reputation management strategy

Strategy implementation and brand management optimization

Ways to increase brand and customer loyalty

Work with reviews and negativity

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