PR skills, tactics and strategy for Personal Image Building and Corporate Communications
What you will learn
A deep, accessible introduction to using PR planning, strategy & tactics
For personal branding, business marketing and corporate communications,
Lessons cover fundamentals and key message development, creating a positioning statement and biography,
Writing a press release and photo release, preparing for a media interview, handling misrepresented facts and connecting with media professionals.
Description
What you’ll learn
The Zen of PR Public Relations Fundamentals Masterclass 2021 provides deep knowledge and insight for anyone looking to grow their public profile or their business. The course provides top-level public relations counselling, explained in expressly simple language that’s accessible to anyone.
This course teaches essential PR skills which enable YOU to achieve your business or personal ambitions. The course covers PR fundamentals and key message development, the creation of an effective positioning statement and biography, deep learning on how to write press releases and photo caption releases, the preparation of a media Q&A for media interviews, how to handle misrepresented facts and general guidance on reaching out, connecting and developing relationships with key media professionals and industry stakeholders.
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We guide you carefully through practical examples, so we don’t just tell you WHAT you should do, we go in detail through HOW you do it, with case study examples and step-by-step “build” tutorials at every step of the way.
Who it’s for
Marketers, business managers, students, entrepreneurs, models, MCs, TV presenters, musicians, singers, small business owners, sportspersons, philanthropists, fashion designers, photographers, social media users, DJs, sole traders, artists, chefs, interior designers, politicians, counsellors, club chairpersons, media, PRs, writers, editors, consultants, salespersons, hotels, medical centres & hospitals, start-ups, board directors, club members, content writers, brand ambassadors, affiliates and key opinion leaders (KOL) … in fact, everyone.
