Public Relations: How to Be a Government/PIO Spokesperson



Public Relations: You can communicate the messages of your agency to the media. Master every media encounter.

What you will learn

Represent a Government Agency or division in front of the media

Serve as a media spokesperson for a government agency

Handle a press conference

Speak in sound bites

Description

Public Relations. Imagine yourself fielding reporters’ tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.

How to be a Government Spokesperson

In this “How to be a Government Spokesperson” Public Relations course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.

This course will teach you four main skills:


1. How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera.

2. How to shape a three-part, thirty second media message for each interview.

3. How to answer reporters’ questions in a strategic, focused manner.

4. How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story.

You will learn the fundamentals of how to be a Public Relations spokesperson by the end of this course.


TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.

Enroll in this Public Relations course today.

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.

“5 Stars! Thank you for a very well organized course. It will be easy to find the points or topics I might want to read or see again as a refresher. You have very practical tips along with good explanations for the how-to’s.” Udemy student Paula Wethington

What others say:

“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer

(TJ Walker’s Media Training Worldwide) “The world’s leading presentation and media training firm.”Gregg Jarrett, Fox News Channel Anchor

This Public Relations course is ideal for anyone searching for more info on the following: public relations – pr – public relation – press release – communications – public relations course – public relations strategy – public relations: media crisis communications – press release writing – media relations. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: crisis management – media training – reputation management – nonverbal communication.

English
language

Content

You Can Have 100% Control Over Your Message and Image

Communicating Your Messages Successfully, On a Daily Basis

To Be Believable and Credible, You Must Look Believable On TV

How to Look Your Best on TV – Overview
Please Introduce Yourself
How to Apply Makeup for TV Interviews
How to Sit for TV Interviews
How to Smile for TV Interviews
Assignment: Testing Your Communication To Make Sure It Work
Exciting New Update to this Course
How to Use Your Eyes During a TV Interview
How to Move Your Head for Video Interviews
How to Move Your Body for TV Interviews
How to Move Your Hands for TV Interviews
How to Sit in Your Chair for TV Interviews
How to Stand for TV Interviews
How to Dress for TV Interviews
Video Record and See Your Improvement

Creating a Winning Message

Message
How to Frame a Media Message
A Media Message Answers all Basic Questions
Media Messages Must be Interesting to Reporters
Media Messages Must Resonate with Media Audience
Your Media Message Needs to Benefit You
Three is the Perfect Number of Media Messages
Media Messages using a Venn Diagram
Have a Positive Media Message
Add Quantifiable Results to Your Media Message
What Problem are you solving, Media Message
Assignment – Create your own Media Message

Answering Questions in a media Interview

How to Answer Questions in a Media Interview Overview
Answering Questions
Answer One Question at a Time
Keep Your Eyes on Your Message Points
Do Not Repeat Negative Words from a Reporter
Tell Reporters ‘I Don’t Know’
Always Be Moving toward Your Message Points
Give Brief Answers to Tough Questions
Aim for All Three Messages In Every Answer
Re-Write the Reporter’s Questions in Media Interviews
Don’t Add One more thing at the End of the Interview
Don’t try to Control the Interview

Speaking in Sound Bites

Soundbites
What is a Sound Bite Overview
Sound Bites Bold Action Words
Sound Bites Reporters Love Cliches
Sound Bites Emotion
Sound Bites Give Specific Examples
Sound Bites Absolutes
Sound Bites Attacks
Sound Bite Tools Humor
Sound Bite Tools Rhetorical Questions
Sound Bite Tools Pop Culture References
Three Easiest Sound Bite Tools
Reflections on Sound Bites
The 5 Outcomes of Every Media Interview
Udemy Sound Bite Homework
Sound Bite Practice
Video Homework
Final Interview Practice

Housekeeping Matters

7 Steps For Getting the Most Out of this Course
Before We Start, Here is the #1 Tip to Improving Your Communication Skills
Who is TJ Walker?
Your Questions Will Be Answered Here, In Video
$10,000 Guarantee This Course Will Make You a Better Communicator
If You Like to Learn by Reading
Bonus Update – You Should Get on the TikTok App Now

Conclusion

Conclusion
Time to Give TJ a Piece of Your Mind

Bonus Reading

Media Training A to Z
Media Training Success
1001 Ways to Wow the Media
Secret to Foolproof Presentations
Public Speaking Success
Final Bonus Lecture: Huge Discounts on Other TJ Communications Courses

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