Professional Diploma in CRM Platforms Management



CRM Platforms at Sales, Service, Marketing and Business Management (Siebel, Dynamics CRM/365, Salesforce, SAP CRM)

What you will learn

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Business Principles of Customer Relationship Management

Multichannel Sales, Service, Marketing and Business Management

Business principles of implementation of oCRM tools (Microsoft Dynamics 365 (CRM), Oracle Siebel CRM, Salesforce)

Business principles of implementation of aCRM tools (SAS MA, Microsoft Azure, AWS)

Sales Management

Service and claims Management

Cross-sale and up-sale

Digital Channels building

Examples from Consumer Lending, Mortgage and other produc-lines of Retail Business

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