Postgraduate Diploma: Digital Products Management

Practical Course with examples from Retail Banking and Digital Business with Interactive Part and Cases considering
What you will learn

What you will learn


Welcome to Program: Postgraduate Diploma: Digital Product & Service Owner

Short Description: Overview of a Product / Service Owner role and functionality: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Considered Areas:

  • Product owner role examples from retail banking and digital business
  • Product manager VS Product owner roles
  • Product owner mission
  • Forces impacting Product owner’s roles
  • Defining the vision
  • Managing the product backlog
  • Prioritizing needs
  • Overseeing development stages
  • Anticipating client needs
  • Acting as primary liaison
  • Evaluating product progress at each iteration
  • Introduction to Market Analysis
  • Introduction to Customer Development
  • Competitive Analysis
  • MVP, Сoncierge / Wizard of OZ approaches usage
  • Purposes of Market Analysis and Custdev at digital business
  • Role of Market and Clients Analyst
  • Role of market analysis and Custdev at product development
  • Introduction to Basic Market and Clients Feedback Analysis Tools
  • Digital Channels building
  • Practical Examples from Digital Business
  • Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
  • Examples from leading worldwide banks
  • Interactive part

Course Author:


Professor of The Retail Banking School

Digital Business and Retail Banking Expert


• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics

• Six Sigma Black Belt


• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

  • Business Fundamentals
  • Marketing Fundamentals
  • Agile
  • Project Management
  • Marketing & Business Strategy
  • Online and Digital Business
  • Leadership
  • Digital transformations / Strategy
  • Product Management
  • Product Development
  • Strategic Planning & Execution
  • Stakeholder Communication
  • Solution Ideation & Implementation
  • Continuous Process Improvement
  • Budget & Resource Management
  • Technical Leadership & Development
  • Regulatory Compliance
  • Business Process Development
  • Business Fundamentals


Course Introduction

Course Authors
Course Full Presentation

Module 1. Digital Product & Service Owner: Role, Mission & Key Functionality

Examples and Role of Product Owner
Difference of Roles
Functionality Part 1
Functionality Part 2

Module 2. Product & Service Management

Mission of Digital Products and Services
Examples of Digital Products and Services and its Management
Role of PO/PM and P/S Management
Basic Product Management Process
Practical Examples from Retail Banking Business

Module 3. Business Analysis & PnL Data Mining At Digital Business Development

Introduction to Business Analysis
Examples of Process Flow Analysis
Introduction to Lean and 6 Sigma Frameworks
Example of Process Improvement task at Mortgage
Profit and Loss (PnL) Analysis and Data Mining

Module 4. Market Analysis & Customer Development at Digital Business

Purposes of Market Analysis and Customer Development
Market Analysis
Customer Development

Capstone Project (Optional Part)

Capstone Project (Optional)

Interactive Part

Interactive Part

Next Steps (Optional Part)

Next Steps (Optional Part)

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