MBA in Product Management : Become a Product Manager



Developing User-Centric Products: A Beginner’s Guide to Product Management


What you will learn


Introduction to Product Management

Understanding the role and responsibilities of a product manager.

Identifying the key skills and qualities of a successful product manager.

Overview of the product lifecycle stages.

Understanding the different phases of product development and management.

Learning how to effectively manage products throughout their lifecycle.

Market Research and Analysis

Conducting market research to identify customer needs and preferences.

Analyzing market trends and competitive landscape.

Utilizing market research data to make informed product decisions.

Defining Product Vision and Strategy

Developing a clear product vision statement.

Formulating product strategies aligned with business goals.

Setting product roadmap and prioritizing features.

Description

Introduction to Product Management is a comprehensive course designed to provide you with a solid foundation in the field of product management.

Whether you’re an aspiring product manager or looking to enhance your skills, this course will equip you with the essential knowledge and practical techniques to succeed in the role.

  1. Understand the Role of a Product Manager: Gain a clear understanding of the responsibilities, skills, and qualities required to be an effective product manager.
  2. Learn Product Discovery Techniques: Explore various techniques and methodologies for identifying market opportunities, conducting user research, and defining product requirements.
  3. Master Product Strategy and Roadmapping: Dive into the process of developing a product strategy and creating roadmaps that align with business goals and user needs.
  4. Develop Effective Product Requirements: Learn how to translate user needs and business objectives into actionable product requirements, including prioritization techniques.

In addition, you will learn how to utilize metrics and analytics to measure product success, track key performance indicators, and make data-driven decisions. The course will also delve into the challenges faced by product managers and provide strategies for stakeholder management and resource allocation.

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With real-world case studies and examples, you will gain valuable insights into successful products and companies. By the end of the course, you will have a toolkit of tools, frameworks, and templates to support you in your product management endeavors.

Join us on this exciting journey to become a proficient product manager and unlock your potential in building innovative and successful products.

Introduction to Product Management

What is a product ?
Who is a Product Manager?
Let’s talk about the Product Team
How does one build a great product?
Let’s solve a product problem for UBER

Product Strategy

Introduction to Strategy
Product Strategy framework
Product Vision Board
Steps in Product Strategy
Market Size
User persona
User Journey
Product Goal
Feature Breakdown
Success Metrics

Product requirement document and roadmap planning

Product Metrics Masterclass

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