Your complete guide on creating a strong Marketing Strategy using a structured process to grow your business!
☑ Structured approach to form a strong Marketing Strategy for your product or service
☑ Be familiar with the basic elements of the marketing mix and the marketing principles
☑ Think Strategically about marketing your product or service
☑ Understand how some companies craft and apply a Marketing Strategy
☑ Perform a simulation to learn fundamental concepts of marketing and positioning
In today’s dynamic business environment, many companies fail to deliver as they do not have a comprehensible strategy in place. When the road map is unclear, the companies falter. Pundits believe that it is the implementation stage where the companies lose the battle, which is true, but what is of utmost importance is to have a sound goal of where the company wants to reach. This course takes you through a culinary journey of devising a robust Marketing Strategy using a “SAMOSA” approach. It covers fundamentals that you would need to effectively segment, target and position your offering to achieve success. In order to capture the attention of the buyers in this noisy environment, an effective SAMOSA approach is a must to have. A clearly defined SAMOSA approach will help you understand and fulfill the needs of your target market, constantly engage and build long term relationships with them! For folks who do not know what a Samosa is – it is a cone shaped, Indian tea-time, street-side snack and is popular all across the country. Just like a deep-fried Samosa, the more you’re immersed in the heat of your market needs, the more ‘golden’ you shall get! SAMOSA is the abbreviation of Strategically Analyze your Market with three different elements: “Objective, Scope and Advantage” (Objective, Scope, Advantage is a concept that was created by two authors Collins and Rukstad from Harvard Business School) – remixed in this course to give a creative touch. All food & Marketing enthusiasts are in for a treat!
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English
Language
Introduction to the Course
Introduction
Introduction to Marketing Strategy
What is Marketing Strategy?
Why is Marketing Strategy Important?
Test Your Knowledge
The “SAMOSA” Approach
What’s a Samosa?
Introduction to The SAMOSA Approach
5 Peas and the ALOO framework
Test Your Knowledge
Market Analysis and Marketing Tactics
Market Analysis using the 5 C’s
Marketing Tactics
Marketing Effectiveness
Test Your Knowledge
Real World Examples – Marketing Strategy
Examples from the Business World
‘Share A Coke’ Campaign – Video Example
STRATEGY LIVE!
Assignment: Strategy LIVE Scenario
Conclusion
WATCH: Group Discussion – Marketing in a Pandemic like Crisis
Final Thoughts..
