Keyword Research Wizardry: Strategies for SEO & PPC Mastery

Keyword Research Wizardry: Strategies for SEO & PPC Mastery
Keyword Mastery: Elevate Your Digital Presence: Keyword Research : SEO : Competitor Analysis : Google Ads : PPC

What you will learn

Master Keyword Selection: Choose impactful keywords aligned with business goals.

SEO Expertise: Navigate search engine algorithms for enhanced digital visibility.

Competitor Analysis: Identify and leverage keywords for a competitive edge.

Long-Tail Precision: Harness the power of long-tail keywords for niche targeting.

Tool Proficiency: Utilize advanced tools for efficient keyword analysis.

Strategic Content Optimization: Optimize content for search engine algorithms.

Real-World Application: Apply learned strategies through hands-on exercises.

Digital Visibility Mastery: Drive organic traffic with refined keyword research skills.


Welcome to “Keyword Research Wizardry: Strategies for Digital Visibility,” a comprehensive course designed to empower you with the tools and techniques needed to master the art of keyword research. In today’s digital landscape, strategic keyword selection is the cornerstone of online visibility and success. This course is your guide to unlocking the secrets of effective keyword research to enhance your digital presence.

Course Highlights:

Delve into the fundamentals of keyword research, understanding how the right keywords can significantly impact your website’s visibility on search engines. From foundational concepts to advanced strategies, you’ll gain insights into identifying and leveraging keywords that resonate with your target audience.

Explore the latest tools and technologies for keyword analysis, learning to navigate popular platforms that facilitate effective research. Uncover hidden gems and high-impact keywords to optimize your content for search engine algorithms.


Navigate the complexities of long-tail keywords, understanding their role in capturing niche audiences and boosting organic traffic. Discover the power of competitor analysis to stay ahead in your industry, identifying keywords that can give you a competitive edge.

This course goes beyond theory, offering practical applications through hands-on exercises and real-world case studies. By the end, you’ll be equipped with the skills to perform keyword research wizardry, ensuring your content stands out in the vast digital landscape.

Join us on this transformative journey and become a keyword research wizard. Elevate your digital visibility, drive organic traffic, and position yourself for success in the ever-evolving online ecosystem. Master the art of keyword research and watch your digital presence soar to new heights.

Foundation Of Keywords

Module 0 | Intro
Module 1 | Introduction to Keyword Research
Module 2 | Understanding search engines
Module 3 | Understanding keyword intent
Module 4 | Fundamentals of keyword research

1.5 Interlude

1.5 Interlude

Keyword ReSearch for Google Ads

2.1 Keyword Research pt1
2.2 Keyword Research pt2
2.3 Keyword Research pt3
2.4 Custom Segment research strategy
2.5 Keyword match types
2.6 Negative keyword strategy

2.5 Interlude

2.5 Interlude

3.5 Interlude

3.5 Interlude

Keyword ReSearch for SEO

3 Module 3 | AAF LINK Keyword Research Techniques part1
4 Module 3 | AAF LINK Keyword Research Techniques part2

4.5 Interlude

4.5 Interlude

Competitor Analysis

part8 – why competitive landscape analysis matters
part9.1 – AAF LINK tools and methods for competitive analysis
part9.2 – AAF LINK tools and methods for competitive analysis
part9.3 – AAF LINK tools and methods for competitive analysis
part9.4 – AAF LINK tools and methods for competitive analysis

5.5 Interlude

5.5 Interlude

Google Ads 101

2.7 Device targeting
2.8 Ad schedule
2.9 Location targeting
3.0 Google Ads Conversion Tracking
3.1 Campaign set up
3.2 Ad groups and ads
5 YouTube Campaign & Ad Types
6 Target settings & how to reach your audience
7 BIdding & Budgeting settings

SEO 101

1 Module 1 | Understanding Search Engine Optimization
2 Module 2 | Setting the Foundation
5 Module 4 | On-Page SEO Optimization part1
6 Module 4 | On-Page SEO Optimization part2
7 Module 5 | Schema Markup
8 Module 6 | Permalinks
9 Module 7 | Best Practices for Website Speed
10 Module 8 | How to check your website speed
11 Module 9 | Optimize Your Images
12 Module 10 | Enable Browser Caching
13 Module 11 | Minify CSS, JavaScript, and HTML Resources
13.5 Module 11.5 | Domain authority
14 Module 12 | RES Building High-Quality Backlinks | Guest Posting
15 Module 13 | Stealing your competitors backlinks part1
16 Module 13 | Stealing your competitors backlinks part2
17 Module 14 | Forums backlink strategies
18 Module 15 | Resource page backlink strategies
19 Module 16 | Broken link backlink strategies
20 Module 17 | Blog commenting backlink strategies
21 Module 18 | Social Profile backlink strategies
22 Module 19 | Local Search Optimization part1
23 Module 20 | Local Search Optimization part2
24 Module 21 | Local Search Optimization part3
7.5 Google My Business Set Up pt1
7.6 Google My Business Set Up pt 2
9.75 GMB Hacks
26 Module 23 | RESOURCE Site Architecture and Sitemaps
27 Module 24 | Google Search Console setup
28 Module 25 | Understanding Indexing and crawling
29 Module 26 | Understanding HTTPS & SSL
30 Module 27 | Internal Links
31 Module 28 | Set Up GOOGLE Analytics
32 Module 29 | Understanding GOOGLE Analytics part1
33 Module 30 | Understanding GOOGLE Analytics part2
34 Module 31 | Data-Driven SEO Strategy part1
35 Module 32 | Data-Driven SEO Strategy part2

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