Entrepreneurship for beginners – part 1



Understanding entrepreneurship, The dream behind it all

What you will learn

Understand the concepts and bascis of entrepreneurshp

Elaborate context analysis

Elaborate marketing, selling and distribution strategies

Profiling clients and creating strategies to gain new ones

Elaborate strategies for online appearances

Get acquinted with the different types of enterprises

Understand the basic concepts of business management

Understand the basic concepts of business human resources

Understand the basic concepts of business financing

Elaborate a business plan

Description

The young generation has a lot of creative and innovative ideas that could be easily transferred into a business. They already know or can easily learn how to use the technology and that could give them a great advance in the business world. And still not many of them know how to start a business or earn incomes by using online. The need to learn the theoretical and practical aspects on monetizing work in the cultural sector is high, especially learned and performed in a way not to fail (bankruptcy).

We’re happy and proud to announce the launch of our “Entrepreneurship for beginners” online MOOC. The course is destined for beginners that want to learn about entrepreneurship and being in the business sector, and is presented via videos, exercises and quizzes.

On top of that, you have the chance to follow the course in English, Romanian and Italian, and you can easily download the manual accompanying the course.

If you ask yourself what are the main topics of the course, here they are:

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  • Understanding entrepreneurship;
  • The dream behind it all;
  • Types of enterprises;
  • Getting a business running;
  • The business plan.

The course will increase the knowledge of the learners and will give them the possibility that once finished the course to be able to understand fully the basics of an enterprise and have all the plannings ready in case of taking the decision to open a business.

We hope you enjoy learning and we’re looking forward to having you as a student in the other courses we offer too!


This project was funded through the Erasmus+ programme, within the SoundBeatsTime project.

WELCOME / BINE AȚI VENIT / BENVENUTO

1. Welcome

I. UNDERSTANDING ENTREPRENEURSHIP / ÎNȚELEGEREA ANTREPRENORIATULUI / CAPIRE L’IM

2. What is entrepreneurship?
3. Characteristics of an entrepreneur
Exercises (ENG, ROU, ITA)
4. To take or not to take the risks? Conclusions
Exercises (ENG)
Quiz (ENG)
Excerciții (ROU)
Quiz (ROU)
Esercizi (ITA)
Quiz (ITA)

II. THE DREAM BEHIND IT ALL / VISUL DIN SPATE A ORICE / IL SOGNO CHE STA DIETRO

5. The idea
Exercises (ENG)
Exerciții (ROU)
Esercizi (ITA)
6. The context – PESTEL analysis
7. The context – Porter’s 5 forces analysis
8. The context – S.W.O.T. analysis
Exercises (ENG)
Exerciții (ROU)
Esercizi (ITA)
9. Risk analysis
10. The competitors’ analysis. Conclusions
Exercises (ENG)
Quiz (ENG)
Exerciții (ROU)
Quiz (RO)
Esercizi (ITA)
Quiz (ITA)
11. Marketing
12. 4 P’s of marketing
13. 4 C’s of marketing
Exercises (ENG)
Exerciții (ROU)
Esercizi (ITA)
14. Selling
15. Steps of selling
16. Distribution
Exercises (ENG)
Exerciții (ROU)
Esercizi (ITA)
17. Clients’ profile and gaining new ones
Exercises (ENG)
Exerciții (ROU)
Esercizi (ITA)
18. Online appearance, social networks
19. Website, Blog, e-marketing, SEO, SEM. Conclusions
Exercises (ENG)
Quiz (ENG)
Exerciții (RO)
Quiz (ROU)
Esercizi (ITA)
Quiz (ITA)

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