Transform Raw Marketing Data into Powerful Visual Stories That Win Executive Buy-in
What you will learn
Analyze marketing data with Excel tools effectively.
Import, clean, and structure data for accurate insights.
Create advanced visualizations for data-driven decisions.
Build dynamic dashboards for marketing performance.
Calculate key metrics like ROI, CTR, and Conversion Rate.
Automate tasks using Excel Macros and basic VBA scripts.
Master pivot tables and slicers for interactive reports.
Apply time-based trend analysis for marketing insights.
Why take this course?
Course Title: Dynamic Excel Reports for Marketing Analytics
Course Headline: Transform Raw Marketing Data into Powerful Visual Stories That Win Executive Buy-In 
Course Description:
Are you feeling overwhelmed by the deluge of marketing data? Are those endless hours spent updating reports taking away from your core strategic work? It’s time to break free from spreadsheet bondage and unlock a world where your data not only reveals stories but tells them in a compelling way.
Why Take This Course?
Master Key Marketing Metrics: Dive deep into CTRs, ROAS, customer lifetime value, and more with Gen AI to streamline your data cleaning process.
Automation Mastery: Discover the secrets to creating dynamic reports that save you time and keep your data up-to-date automatically.
Real-World Application: Learn through hands-on projects with real marketing scenarios that translate directly into impactful results at work.
Sophisticated Dashboards: Transform your understanding from basic spreadsheets to advanced, automated dashboards that inform and impress.
Skill Development: Develop a robust set of skills to analyze, visualize, and present data in ways that captivate and convulse.
Course Highlights:
- Essential Data Storytelling Techniques: Learn how to craft data narratives that persuade and influence decision-makers.
- Interactive Visualizations: Create dashboards that are not just static reports but dynamic tools for exploration and insight.
- Automation Tools: Utilize Excel’s powerful features and Gen AI capabilities to automate your reporting tasks effortlessly.
- Hands-On Projects: Construct your very own performance marketing dashboard and revenue tracker, designed to provide answers proactively.
- Expert Guidance: Gain insights from experienced instructors who have mastered the art of data visualization in a marketing context.
What You Will Learn:
- How to turn complex datasets into clear, actionable visual reports.
- Techniques for using Excel functions and formulas to automate repetitive tasks.
- Best practices for designing engaging dashboards that appeal to executive stakeholders.
- Strategies for presenting your findings in a compelling manner that drives decision-making and delivers results.
Elevate Your Marketing Analytics Game:
- Escape the trap of data overload and become adept at leveraging data to make informed, strategic decisions.
- Become the marketing hero who transforms chaos into clarity with just a few clicks.
- Join a community of forward-thinking professionals who are already leading the way in data-driven marketing success.
Enroll Now and start transforming your data into a strategic asset that influences, informs, and leads. Don’t let another day go by where your data remains untapped and your reports overlooked. It’s time to make your marketing analytics shine! 
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