Customer Experience Management – Foundation Course



Learn modern day Customer experience Management in the Digital World


What you will learn

Learn the role of customer experience management in 2024

How to management customer experiences

Learn the role of social listening in mordern day customer experience management

Important customer experience management metrics

How modern day marketing and customer experience go hand in hand

Description


This course is dedicated to providing a comprehensive understanding of the fundamentals of social listening and customer experience management. Beginning with an exploration of Social Listening and Online Reputation Management, participants will grasp the essence of monitoring online conversations and managing brand perception effectively.

Throughout the course, emphasis is placed on elucidating the key concepts and principles underlying social listening and online reputation management. Participants will delve into various strategies and tools essential for capturing valuable insights from social media channels and other online platforms.

As the course progresses, attention shifts towards elucidating metrics and tactics crucial for measuring the efficacy of social listening efforts. Participants will learn to interpret data analytics, track key performance indicators, and derive actionable insights to enhance their customer experience management strategies.

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Through a blend of theoretical concepts and practical exercises, participants will gain hands-on experience in applying social listening techniques and optimizing online reputation management practices. By the conclusion of the course, participants will be equipped with the knowledge and skills necessary to navigate the dynamic landscape of social media, bolster brand reputation, and drive meaningful engagement with customers.

Join us on this educational journey to master the essentials of social listening and customer experience management, and elevate your proficiency in harnessing the power of online conversations to propel your business forward.

Customer Experience Management

Introduction
What is Customer Experience (CX) ?
What is Customer Experience Management
The importance of CXM in today’s business landscape
Key differences between CRM and CXM
The different channels through which customers interact with businesses
What is omni-channel CXM ?
The challenges associated with multi-channel CXM
The benefits of adopting an omnichannel CX approach
Best practices for implementing omnichannel CX

The 4 Pillars of Omni-channel CXM

Introduction
The First Pillar: email, social media, web, and offline touch-points
The Second Pillar: Calls & Chatbots
The 3rd Pillar: CRM + Analytics
The 4th Pillar: Social media publishing + Marketing automation + response manag

Measuring the impact of CXM

Introduction
The role of metrics in CXM
First Response Time (FRTs)
Resolution Time (TATs)
Service Level Agreements (SLAs)
Customer Satisfaction (CSAT)
Net Promoter Score (NPS) Scores
Agent performance measurement

Social Listening, Social CRM, ORM with respect to CXM

Introduction
What is Social Listening and Why is it necessary for CXM
What is Community Engagement (ORM) and it’s importance in CXM
What is social CRM and how it is related to CXM

Social listening

Introduction
What is Social Listening?
Why is Social Listening important?
What are the major applications of social listening
Social Media Monitoring
What is the diffrence between social listening and social media monitoring
What kind of metrics and KPIs can be analysed through social listening?
How to choose a Social Listening Platform?

Online Reputation Management

Introduction
What is ORM?
The Importance of ORM in today’s digital age
Best practices for ORM & response management
Response management metrics and analysis

Certification Quiz!

Answer this quiz to recieve your certification

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