Business Planning Foundations

All About Business Plan

What you will learn

How to offer Product or Service and How to Define Your Business Solves

How to Planning for a Product or Service Revenue Model

How to Planning for a go-to Market Strategy

How to Design for a Product or Service development Roadmap


If you are looking to build a business or expand one, you are already running?

You will need to build a business plan before you do. Every business plan will be different and will be designed for different requirements.

If you have been in business for a while, you know a history of your business and if you choose to continue to grow your business then you must explain the growth opportunities of your business and your reasons for believing your business will be successful.

Business planning has many steps to get through beginning with the process of defining your business, researching the market, and determining your product. Once you have figured out what your product or service will be, then you will know how to think through your sales strategy, day-to-day operations, staffing, and financial forecasting. A sample business plan is provided, so you can follow along with the development of a real-world company.

In this course you will learn about how to define the problem your business solves, how to determine a product or service and revenue model, how to build a go-to market strategy, how to describe the components of a product or service development roadmap, how to brand and market a product or service, how to list criteria for choosing suppliers, and how to identify common pitfalls of business plans.




What is a Business Plan and How to Build It

Defining Your Business

Why You Need a Business Plan?
Define the Problem You Solve
Size the Market
Define Your Product and Solution
Determine Your Revenue Model
Describe Why You Can Win in the Market

Understanding Your Market

Understand Customers and Trends
How You Rank vs. Competitors
Know the Threat of Substitutes
Create a Go-To-Market Strategy

Defining Your Product or Service

Articulate Your Value Proposition
Define Points of Differentiation
Protect Your Market
Develop Your Product
Deliver Your Product

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