Big Data Analytics, Data Mining and Business Intelligence



Turning Data into Strategic Insights for Informed Decision-Making

What you will learn

You will gain an understanding of the key concepts, tools, and processes in data analytics and business intelligence.

You will know how to manage, analyze, and draw insights from large and complex data sets, understanding the challenges and opportunities they present.

Understand a range of analytical techniques including descriptive, diagnostic, predictive, & prescriptive analytics, & understand their l business applications

Learn to effectively visualize data and communicate findings and insights in a clear and impactful manner, using various tools and best practices.

Learn how time series analysis, sensitivity analysis, and simulation models help make informed decisions and predictions based on historical data.

Description


In the digital age, the ability to analyze and interpret data has become a crucial skill for success in the business world. This comprehensive course, “Data Analytics and Business Intelligence,” is specifically designed to equip professionals, students, and business leaders with the expertise needed to navigate the data-driven landscape effectively. This course delves into the realms of data analytics, data mining, and BI, offering a blend of theoretical knowledge and practical application.

Students will learn the essentials of data analytics, starting with an introduction to its importance and key concepts, and progressing to more advanced topics such as big data, data mining, and various analytical models. The course is meticulously structured into modules, each focused on a vital aspect of data analytics and BI.

This course begins by explaining the complexities of big data, exploring the four Vs (volume, velocity, variety, and veracity), and delving into the opportunities and challenges presented by this data revolution. Participants will gain a deep understanding of how structured, semi-structured, and unstructured data are leveraged by businesses to create value.


Through a combination of theoretical foundations and hands-on exercises, learners will progress from data to information to knowledge to insight to action. They will learn data management practices, recognize data as a strategic asset, and develop competencies in data governance and quality assurance.

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Data mining, a pivotal component of BI, will be thoroughly explained, and participants will grasp the challenges, iterative nature, and artistic-science blend that characterize data mining. They will also discover how query tools like Structured Query Language (SQL) are used for efficient data retrieval.

Predictive analytics will be another focal point, with participants learning various analytic models such as clustering, classification, and regression. They will develop the capability to analyze data, reveal patterns, and provide actionable insights.

Time series analysis, sensitivity analysis, and simulation models will be demystified, empowering learners to make accurate predictions and sound decisions based on historical data.

Introduction to this course

Introduction
Overview of course content
Creating Your Profession Development Portfolio

Module 1. Introduction to Data Analytics and Business Intelligence

Introduction to Data Analytics and Business Intelligence
Importance in the modern business environment
Key terms and concepts
Test Your Understanding on Data Analytics and BI

Module 2: Introduction to Big Data and Data Types

Defining Big data and the four V’s
Opportunities and Challenges
Structured, semi-structured, and unstructured data
Case studies of Big Data applications
Real-world examples and case studies
Test Your Understanding

Module 3: From Data to Action – The DIKW Pyramid

Data, Information, Knowledge. Wisdom and action
Case studies illustrating the DIKW Pyramid in action
Progression

Module 4 Business Intelligence (BI)

Definition and components of BI
BI tools and applications in business
Hands-on BI tool demonstrations

Module 5 – Data Mining

Definition and process of data mining
Challenges and iterative nature of data mining
Practical applications in various industries

Module 6 – SQL and Query Tools

Basics of SQL
Using SQL for data retrieval and management
Practical exercises

Module 7 Overview of Analytical Types

Overview of descriptive, diagnostic, predictive, and prescriptive analytics
Application in business scenarios

Module 8 -How these tools are Used in the retail Industry

Amazon
Walmart

Module 9 – How these tools are Used in Social Media

Google
Facebook
Tic Tok

Module 10 – How these tools are used in Manufacturing

General Electric
Ikea

Section 11 – How these tools are used in Fintech

Paypal
Kabbage

Conclusion and Course Certificate

Conclusion

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