Advanced Google Ads 2023 | Tricks, Techniques, and Tools



Google Ads Advanced Tutorial

What you will learn

Chapter 1: Google Ads Strategy

Chapter 2: Optimizing Google Ads Account Performance

Chapter 3: Tips for Working Efficiently With Google Ads

Chapter 4: Using Automation in Google Ads

Chapter 5: Tracking Campaign Performance

Chapter 6: Other Google Channels

Description

Congratulations, You Found It!

You’ve mastered the fundamentals of using Google Ads for marketing campaigns. Do you want to ensure that you’re leveraging all this popular pay-per-click (PPC) advertising analytics tool has to offer? In this advanced course, Ali R. Raamay helps you take your Google Ads knowledge to the next level.

Unsure if you’re consistently making the right decisions to maximize your PPC performance? Learn to follow bid and budget optimization rules and defend your optimization decisions. Curious how top advertisers work efficiently on large accounts? Get tips for using the Google Ads Editor to quickly make changes in bulk, as well as how to modify campaigns via bulk sheets. Plus, learn how to run Google Ads scripts that automate nearly anything on your account, efficiently track campaign performance, and leverage other Google channels, such as Google Shopping.

This course taught you about Google Ads strategy and how to optimize your campaigns and work efficiently on your account. You learned about automation with Google Ads Scripts and how to track campaign performance.

This is a 100% Practical Course – Get Ready for Hands-On Experience from the First Lecture!

Requirements


  • For This Google AdWords Course, you should have a website, landing page, or Facebook page to which you want to send traffic.
  • But even if you don’t have a landing page or website, you should still enroll in this AdWords course to become an expert in pay-per-click advertising.
  • You only need a laptop, tablet, or smartphone with an internet connection!
  • NO experience with AdWords is required!

Course Outline: Advance Google Ads 2023

Introduction

Chapter 1: Google Ads Strategy


Chapter 2: Optimizing Google Ads Account Performance

Chapter 3: Tips for Working Efficiently With Google Ads

Chapter 4: Using Automation in Google Ads

Chapter 5: Tracking Campaign Performance

Chapter 6: Other Google Channels

Who this course is for:

  • Anyone who wants to master the world’s most influential and popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their website
  • Entrepreneurs who want to leverage the power of the world’s most advanced advertising platform to their competitive advantage
  • Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step-by-step instruction on how they can succeed with AdWords
  • Students who want to develop a set of professional marketing skills
  • Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarket ads the right way
  • This course is NOT for you if you are not ready to take your online advertising and marketing seriously
  • If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed

Love & Regards

Ali R. Raamay

English
language

Content

Introduction

Get the most out of Google Ads

Chapter 1: Google Ads Strategy

How to audit a Google Ads account
Advanced keyword research techniques
Auction insights and the bid simulator
Account structure: SKAGs or STAGs
Ad copy tactics to try in your campaigns

Chapter 2: Optimizing Google Ads Account Performance

Bid and budget optimization rules
Retargeting audience strategy
Rules for finding negative keywords
Dynamic text on landing pages

Chapter 3: Tips for Working Efficiently With Google Ads

Working with Google Ads Editor
Making changes with bulk sheets
Choose an ad copy testing method
Compare the tools for managing campaigns

Chapter 4: Using Automation in Google Ads

Applying automated rules
Running Google Ads scripts
Google Ads scripts you should be using
Google Data Studio dashboards

Chapter 5: Tracking Campaign Performance

Custom parameters in tracking templates
Tracking additional conversion events
Choosing an attribution model
Using third-party tracking tools

Chapter 6: Other Google Channels

Setting up Google Shopping campaigns
Get started with Google Display Network
Running video ads on Youtube
Universal App Campaigns (UAC) on mobile

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