# week 2 is the timeless secret. Start crafting income-Generating copy, No experience needed.
What you will learn
You’ll gain a deep understanding of human psychology that most instructors don’t explain, which will help you assemble the best sales copy.
You’ll have everything you need to assemble different types of copy, whether it’s emails, sales pages, landing pages, or ads.
Everyone has different preferences, so you’ll learn how to segment your audience and send personalized sales messages.
Learning is an ongoing process, so I’ll provide a list of books that have helped me and that I believe will help you too.
Why take this course?
Are you ready to learn the secrets to effective email marketing and copywriting, without the fluff?
This course will walk you through the practical steps to creating copy that connects with your audience, drives results, and shows the power of email marketing.
We’ll start by covering the essentials of copywriting for email, where I’ll debunk common myths and explain why email marketing is far from dead.
From there, we’ll dive into the psychology of how people think and why they buy- giving you the tools to write copy that appeals to both the heart and the mind.
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In week 3, you’ll start writing your first emails, with clear guide on crafting subject lines that grab attention, designing a readable structure, and building each element with real examples.
Next, we’ll tackle communication techniques that keep readers engaged, making sure your audience doesn’t just open your email but actually looks forward to them.
Finally we’ll break down how to create persuasive sales pages, including everything from bullet points that pop to building landing pages that convert.
As a bonus, I’ll share five must-read books that helped me on my own copywriting journey, so you can continue long after the course ends
If you want to get a job as a copywriter, this course is for you, it covers everything you need to know.