Analyzing marketing campaign performance, web traffic, customer demographics, customer retention, CLV, CVR, A/B testing
What you will learn
‘;
}});
Learn the basic fundamentals of marketing analytics and A/B testing
Learn about important marketing metrics, such as conversion rate, customer acquisition cost, ROI, click through rate, and customer lifetime value
Learn how to analyze marketing campaign performance
Learn how to calculate ROI and compare initial marketing budget vs actual spend
Learn how to analyze customer retention
Learn how to analyze customer lifetime value
Learn how to analyze web traffic data
Learn how to analyze web conversion rate
Learn how to conduct customer segmentation analysis using unsupervised machine learning
Learn how to perform A/B testing with SciPy
Learn how to predict customer churn using CatBoost Classifier
Learn how to predict customer lifetime value using MLP Regressor
Learn how to visualize customer demographics data using PowerBI
Learn how to visualize marketing campaign performance data using PowerBI
Learn how to visualize web traffic data using PowerBI
