Sales Focus B2B Selling Skills Programme



Essential selling skills to assist you delivering your sales goal, build your customer base and excel in your role.

What you will learn

How the Different Selling Styles and Eras Affect You โ€“ Understanding the โ€œnewโ€ customer style and what they demand of you as a salesperson

Building Rapport โ€“ Removing the myths of building rapport โ€“ Building genuine rapport through Neurolinguistics (NLP) โ€“ Building trust

Personality Styles in Decision Making โ€“ Identifying the four behavioural styles through personalities โ€“ How to sell to each different style

VAK Communication Styles โ€“ Understanding peopleโ€™s preferred methods of taking in information and buying

Sales Planning For Success โ€“ Learn the keys to delivering over sales goal results

The Sales Process โ€“ Working with the New Sales Process โ€“ Understanding the impact of missing steps โ€“ How the new steps impact your customerโ€™s buying experience

Prospecting: Managing Voicemail and GateKeepers โ€“ Managing Voicemail and Gatekeepers to gain access to decision-makers

Prospecting Via Email For Salespeople โ€“ Using email to our advantage to gain a response from decision-makers

Qualification of Prospects โ€“ Understanding sales activity and how it influences your results โ€“ How to consistently qualify prospects to improve your sales

Needs Analysis to Explore all Opportunities โ€“ Keys to finding a prospectโ€™s real needs through the five step process โ€“ Identifying what most sales people donโ€™t d

Value-Added Selling Techniques to Reduce Price Pressure โ€“ What are Value-added Selling Techniques โ€“ The difference between competitive advantage and value-add

The Structure of Presentations โ€“ Understanding the mechanics behind presentations to get results

Handling Objections and Preparing For Ownership โ€“ Learning to identify why objections occur in your sales

Professionally Closing Sales โ€“ kill of soft closing and techniques you can implement โ€“ Why sales do not close

Why take this course?

๐ŸŒŸ Sales Focus: B2B Selling Skills Program ๐ŸŒŸ

Who is this course for?

Whether youโ€™re a seasoned sales professional or just starting out, this course is tailored for salespeople in the B2B sector who are keen to sharpen their skills and align with modern selling practices. Itโ€™s designed to help you navigate the complexities of todayโ€™s sales landscape, understand customer decision-making processes, and ultimately exceed your sales goals and build a robust customer base.

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๐ŸŽ“ Course Content Overview:

  1. Understanding Sales Through the Ages ๐Ÿ•ฐ๏ธ
    • Dive into the evolution of selling styles and eras.
    • Adapt to modern buying behaviors and align with your customersโ€™ expectations.
  2. Building Rapport ๐Ÿค
    • Dispel common myths about rapport.
    • Master the art of building genuine trust through Neurolinguistics (NLP).
  3. Personality Styles in Decision-Making ๐Ÿง 
    • Learn to identify and engage with different behavioral styles.
    • Discover how each style influences buying decisions and overcome obstacles to sales.
  4. VAK Communication Styles ๐Ÿ“š
    • Understand your customersโ€™ preferred communication methods for effective selling.
    • Avoid miscommunication and barriers that hinder sales.
  5. Sales Planning for Success ๐Ÿ“ˆ
    • Key strategies for achieving and surpassing sales goals.
    • Develop a successful prospecting program and activity plan.
  6. The Sales Process ๐Ÿ› ๏ธ
    • Work with the New Sales Process to enhance your customerโ€™s buying experience.
    • Understand the critical impact of each step in the process.
  7. Prospecting: Mastering Voicemail and GateKeepers ๐Ÿ—ฃ๏ธ
    • Gain access to decision-makers effectively.
    • Learn what to say in voicemails and how to navigate gatekeepers.
  8. Prospecting Via Email โœ‰๏ธ
    • Utilize email communication to generate responses from prospects.
    • Say goodbye to gimmicky pitches and learn to write engaging emails.
  9. Qualification of Prospects ๐ŸŽฏ
    • Learn the art of prospect qualification to improve sales results.
    • Discover effective questions that will help you consistently qualify prospects.
  10. Needs Analysis ๐Ÿ”
    • Master the five-step process for uncovering real client needs.
    • Identify common oversights in sales that cost opportunities.
  11. Value-Added Selling Techniques ๐Ÿš€
    • Understand how to implement value-added selling to reduce price pressure.
    • Learn the difference between competitive advantage and true value-adds.
  12. The Structure of Presentations ๐Ÿ‘จโ€๐Ÿซ
    • Maximize your sales tools through effective presentation strategies.
    • Avoid common mistakes that can prevent a sale.
  13. Handling Objections and Preparing For Ownership ๐Ÿ›ก๏ธ
    • Identify the root causes of objections in your sales process.
    • Work with objections to keep the buyer engaged and interested in buying.
  14. Professionally Closing Sales ๐Ÿ’ซ
    • Master soft closing techniques that will lead to more confident โ€œyesโ€ from buyers.
    • Understand why sales donโ€™t close and how to address these issues.

By the end of this comprehensive program, youโ€™ll be armed with the skills and knowledge necessary to excel in your role as a B2B sales professional. Adele Cranecourseโ€™s โ€œSales Focus: B2B Selling Skills Programโ€ is your key to unlocking a new level of selling success. ๐Ÿš€

Enroll today and transform the way you approach sales! ๐ŸŒŸ

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