Marketing Analytics

Marketing Analytics and Retail Business Management

Retail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling What you will learn Become proficient in using powerful tools such as excel solver to create forecasting models Learn how to estimate the trend and seasonal aspects of sales Perform market basket analysis and calculate lift to derive a …

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Marketing Analytics: Customer Value and Promotion Strategy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability What you will learn Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability. Incorporate the impact of discount rate and retention rate to calculate customer value Run Monte-Carlo …

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Marketing Mix Modeling with Excel – Analytics Course

Marketing Mix Modeling with Excel: Learn the Science behind Advertising Investment What you will learn Learn what Marketing Mix Modeling (MMM) are How to explore Marketing Data How to deploy a Learning Algorithm on EXCEL Diminishing Return with Excel: How much can I spend before CPA increases? Adstock with Excel: What’s the lagged effect of …

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Understanding and creating an automated BCG growth matrix

Using excel to build an automated BCG growth matrix What you will learn BCG Growth Matrix Excel Automation for BCG Matrix Data Interface for BCG Matrix Managers Interface for BCG Matrix What to do with projects in BCG quadrants Description In this course you will learn all about how the BCG growth matrix works and …

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Google Trends Masterclass – #1 FREE Market Research Tool

What you will learn Google trends Marketing Strategies Google Trends Keyword Analysis Google Trends Market Research Generating content marketing ideas for SEO purposes Description Discover the ins and outs of Google Trends and see how this can work for you in a big way. Market research is incredibly important for businesses of all sizes. Unfortunately, …

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Marketing Analytics: Pricing Strategies and Price Analytics

Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel What you will learn Learn how to get revenue/profit optimized price point in case of Bundling, Quantity discount, Two-Part Tariff, Price Skimming and Revenue Management) Learn how to fit the two most frequently used demand curves (linear …

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Introduction to Marketing

Created by The Storyboard Initiative What you will learn Marketing Digital Marketing Consumer Marketing Description The Storyboard Initiative presents our Introduction to Marketing course, an introductory course that focuses on the basics and essentials of marketing. We cover a wide range of topics relating to marketing, from the marketing mix to color theory, go into …

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Marketing Analytics: Forecasting Models with Excel

Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel What you will learn Become proficient in using powerful tools such as excel solver to create forecasting models Learn about two of the most used forecasting tools: simple linear and simple multiple regression Learn how to estimate the trend …

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