Facebook Ads B2B: Facebook Advertising+ Facebook Ads for B2B

Groundbreaking B2B Facebook Advertising for Generating Leads & Dominating Markets through the Power of B2B Facebook Ads


This is the ultimate course on business-to-business Facebook advertising!

I’ve been advertising on Facebook for over a decade. I was a VP of Marketing for a Google accelerator startup, a global marketing manager for Sony, and I’ve helped countless small businesses with digital advertising. I taught college-level digital marketing, and I studied digital marketing at the #1 ranked business school for marketing – the Kellogg School of Management. This is where the father of marketing, Philip Kotler, teaches.

Keep in mind that I plan to expand this course as I get questions from students like you. Also keep in mind that I am a full-stack marketer. That means I’m going to be talking about full-funnel marketing: not just demand generation and not just brand marketing.

Here are some of the key things you’re going to learn:

  • How to generate leads and convert those leads into paying customers – using highly targeted Facebook ads
  • How to run a proper B2B awareness campaign that reaches customers based on how informed they are
  • How to measure success using key B2B benchmarks and advertising KPIs
  • How to combine Facebook ads with other channels like LinkedIn
  • How to set up retargeting and sophisticated marketing funnels
  • How to build custom, highly targeted lists
  • How to create and promote content for each stage of the marketing funnel
  • How to build ads that B2B buyers will remember

This course is for anyone involved in B2B digital marketing, including consultants and entrepreneurs. Let’s get started!




B2B Facebook Advertising

Objectives 1

Facebook Ad: Stages of Awareness

Objectives 2

Objective to Start with

Objectives 3


Lead Gen Targeting 1

Look Alike Targeting

Lookalike Targeting

Native Targeting & Instagram

Two Lead Gen Ads

3 Things to Test in Direct Response

Offers Based on Levels of Awareness

Hard Offer Ads

Medium Offers

Group Demos

Form Incompletes

Measuring Success


Retargeting 2

Facebook Pixel

Funnel Content

Out of Market Buyers

Clickup Example

Brand Marketing Shift in KPIs

Facebook Benchmarks

More Benchmarks

A Million Impressions Campaign Example

Facebook Awareness

Successful Ads Examples

B2B Brand Creative

B2B Mascots & Emotions

Make Your B2B Brand FAMOUS

Other Lessons from the B2B Institute

Sales Conversations

Check Today's 30+ Free Courses on Telegram!

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