A few years ago, entrepreneurs realized that by drop shipping products they could grow businesses with little overhead. They didn’t need to run their own factory or pay rent on a warehouse to store their products.
They just needed to get potential customers interested in their products and they could have the product delivered right to their doorstep.
The magic of the internet was unleashed.
Now, entrepreneurs are realizing they can do the same for services. Just like drop shipping sells products to consumers, drop servicing sells services to other businesses.
As the owner of a drop servicing business, you’ll run the logistics of the business while having employees or contractors perform the services. Your customers will pay for marketing, SEO, or Facebook ad services, and you’ll act as the middleman between “factory” and “product.”
In this case, the factory is your hired contractors and employees who specialize in that service. Your product is the service they specialize in.
These services can be things like:
- Facebook ads
- Content writing
- Graphic Design
While drop servicing isn’t a new concept, it’s a viable business model with tons of past success stories to support it.
The first thing you’ll do as an entrepreneur interested in drop servicing is to choose your niche. What do you offer your clients? You can offer them a wide variety of services or a specific service.
For example, you could offer them marketing help from A–Z, helping them with their brand messaging all the way to their email campaigns. Or, you could offer them a specific service, like copywriting for website pages.
Once you know what your service will be, you’ll start to find your team. Since you’ll need savvy marketers, copywriters, etc. you’ll need to hire people that have experience in this field and are ready to keep learning. Since the world of marketing is always changing, they’ll need to be regularly trained on best practices through courses and workshops. You can also have them showcase their expertise by receiving a certification in copywriting or SEO.
Then, you’ll need to start looking for clients. As a marketer, your clients are everywhere—it’s just a matter of speaking to them in a language they can understand. We call this their pain points.