Copywriting: B2B Copywriting, Content Writing, Copy Writing


Copywriting to Get 100s of New B2B Customers with Copywriter Skills, Content Writing, Content Strategy, Content Creation

What you will learn

B2B Content Marketing

Description

Learn how to get more customers in this groundbreaking, definitive course on B2B copywriting and content marketing.

Master the art & science of copywriting to push people down your funnel to become active, paying customers, instead of just “leads.” Generate pipeline revenue and serious financial results instead of inflating vanity metrics, such as captured “emails” that never convert into paying customers. This is the ultimate course on B2B copywriting and content marketing!

Learn how to…

  • Develop a full-funnel B2B content marketing & copywriting plan
  • Write copy that changes people’s minds and gets them to buy your product
  • Nurture leads so they actually become paying customers
  • Write proven and effective ads for LinkedIn and other copywriting channels
  • Write persuasive headlines that persuade people to do what you want
  • Acquire new customers
  • Avoid common B2B content marketing & copywriting mistakes
  • Mimic successful, proven ads for lead generation and nurturing

I will reveal…

  • My SPF framework for high-level copywriting
  • How to apply persuasive marketing psychological principles
  • Map copy to stages of awareness and funnel progression

This course is for business-to-business copywriting contractors, marketing managers, entrepreneurs, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500. This does NOT, however, apply to people looking for a course on search-engine optimization (SEO).

I’ll show you examples of…

  • Lead generation ads and copywriting
  • Lead nurturing ads and copywriting
  • Copywriting case studies
  • Email copywriting
  • Copywriting to generate meetings for the sales team

Let’s get copywriting!

English

Language

Content

SPF Framework for B2B Copywriting

Introduction

Chatbot example continued

Stages

OPTIONAL: building a funnel campaign in LinkedIn

Psychology 1 – Reactance Copywriting

Reactance

Psychology 2 – Endowment Copywriting

Task: Endowment Copywriting

Endowment Copywriting

Psychology 3 – Distance Copywriting

Psychology 4 – Uncertainty Copywriting

Psychology 5 – Corroborating Evidence Copywriting

Funnel 1

Funnel

Funnel 2

SPF Workbook

B2B Copywriting Mistakes

Mistakes 1

Mistakes 2

B2B Copywriting Mistakes

Case Studies

Cases

PAS

Case Studies 2

Writing Case Studies

Miscellaneous Tips

Tips

Total cost of ownership

Persuasion

Applied Perusasion

Lead Nurturing

Salesforce 3-2-1 strategy A

Salesforce 3-2-1 strategy B

Salesforce 3-2-1 strategy C

When to send leads to sales

When to send leads to sales B

When to send leads to sales C

Lead nurturing mistakes

Hard offer

White paper nurturing 1

White paper nurturing 2

White paper nurturing 3

White paper nurturing 4

White paper nurturing 5

White paper nurturing 6

White paper nurturing 7

White paper nurturing 8

White paper nurturing 9

Nurturing people after they sign up for a free trial A

Nurturing people after they sign up for a free trial B

Direct-response demand generation

Demand generation content and journey mapping

Stop marketing your product

Email 1

Email 2

Cold emails

3 things worth testing with direct-response

Content marketing mistakes for demand gen

Don’t requite a work email


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